Powerful Vehicle Identification Tool For Auto Insurance Industry

          POLK CVINA(R) Ensures VIN Accuracy, Saves Time and Expense

    SOUTHFIELD, Mich., Feb. 10 -- R. L. Polk & Co. today
announced the launch of Polk CVINA(R) (Complete Vehicle Identification Number
Analysis), its latest automotive information solutions product.  Polk CVINA(R)
is designed to provide the automotive insurance industry with a fast and
efficient VIN analysis tool and insurance rating solution for commercial
trucks, trailers and passenger vehicles.  Polk CVINA(R) also verifies and
corrects VINs to ensure that accurate premiums are assigned.
    This new Polk product features unsurpassed precision VIN processing with
detailed vehicle descriptive information to help companies build their
databases with the most accurate specifications available.  With Polk
CVINA(R), insurance companies are able to verify VIN accuracy, validate the
entire 17-digit VIN including the check digit, correct VIN errors, generate
standard vehicle descriptions, return full spellings of vehicle make and
series names, and obtain more than 20 other elements of vehicle data.
    The system also offers full correction of the VIN, heavy truck and
commercial trailer information, historical data back to 1981, including
Manufacturers Suggested Retail Pricing (MSRP), exact Gross Vehicle Weight
(GVW) and Gross Combined Weight (GCW) dating back to 1992.
    "The Polk CVINA(R) system offers unsurpassed VIN data accuracy," said Bill
Weber, vice president of Polk's Software Services group.  "CVINA(R) is the
most powerful and revolutionary VIN editing software in the industry and
underscores Polk's commitment to provide our customers with the most accurate
vehicle identification numbers, the most complete vehicle information
descriptions and the largest amount of historical data."
    Polk CVINA(R) has the added advantage of being used as a stand-alone
product or it can be integrated into virtually any system.  It is available in
multiple platforms including batch and CICS for mainframe computers, PC-based
systems and as an ASCII text flat file.

    About R. L. Polk & Co.
    Polk has served the automotive industry for more than 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  The company now
provides automotive solutions to nearly every segment of the motor vehicle
industry as an analytical consultant and statistician, as a provider of
database-marketing services, and as a supplier of vehicle histories.  Based in
Southfield, Mich., Polk is a privately held global firm, currently operating
in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, the
Netherlands, Mexico, Spain, the United Kingdom and the United States.