Jumpstart Digital Marketing To Access Lucrative Local Auto Media Business

    SAN FRANCISCO, Feb. 6 -- StoneAge Corporation, one of the
nation's top automotive buying services, has selected Jumpstart Digital
Marketing, Inc., an interactive media sales, marketing and technology company,
specializing in maximizing automotive advertising revenue for digital
publishers, to be its exclusive rep firm for local auto dealer ad sales on
StoneAge.com and Car.com .
    In September 2002, Jumpstart Digital Marketing launched a new division to
enable automotive web publishers to tap into the $7 billion that the nation's
22,000 automotive dealers spend on advertising each year.
    "As auto dealers come to realize that the Internet is increasingly used by
the vast majority of new car buyers as a starting point in the buying process,
we are confident that Jumpstart's unparalleled expertise with dealers can help
us capture a significant share of local dealer ad dollars that are shifting to
interactive media," says David Wassmann, Chief Marketing Officer at StoneAge
Corporation. "Jumpstart provides a turnkey solution. With experience in both
the automotive retail business and the media business, they have the national
resources and contacts to help us be on the media radar of more than 20,000
local dealers."
    One the top 10 independent online new car buying services in the United
States, StoneAge Corporation's StoneAge.com and Car.com do business with
1-2 million consumers and over 1,500 dealers each month. Based in metro
Detroit, it is listed in the Media Metrix Top 500 websites in the U.S.
    "Jumpstart's new local online advertising sales division is designed to
allow our auto web publishing partners like StoneAge.com and Car.com to stay
focused on their primary businesses while we build this important new revenue
stream," says Mitch Lowe, CEO of Jumpstart.
    "Dealers currently spend the bulk of their ad dollars on radio, TV and
newspapers yet, with no specific radio station or TV channel where the
in-market car shoppers go to listen or watch, dealers end up reaching only a
very small percentage of in-market shoppers," says Mr. Lowe "By contrast, on
in-market web sites like StoneAge.com and Car.com, more than 50% of users will
shop for a car in next 30 days.* The Internet is a far more cost effective
medium especially when measuring the 'true in-market' CPM of Internet vs.
radio, TV or newspapers.  Increasingly, dealers will seek to reach in-market
buyers through geo-targeting on major auto web sites."

    StoneAge Corporation (http://www.stoneage.com) founded in 1996, is privately
held, has grown 126% each year, and has been profitable for the past 5 years.
StoneAge is currently rolling out its new Internet property, car.com.  It
currently employs a staff of 80.
    StoneAge.com is the only company to receive PC Magazine's highly coveted
Excellent designation in the online car buying industry. In 2000, StoneAge.com
Chairman and CEO, Mark Campbell received the Ernst & Young Entrepreneur Of The
Year(R) award.

    Based in San Francisco, Jumpstart Digital Marketing, Inc.
(jumpstartdm.com) is a privately held company that maximizes automotive
advertising revenue for digital publishers. Founded in 2000, the company has
three revenue producing services for digital publishers: National Advertising
Sales Representation; Local Advertising Sales Representation; and a
technology-based New Car Shopping Program that provides revenue from
lead-generation.

    *@plan