Winn-Dixie Drops Green Flag on DAYTONA 500(R) Collect & Win

    JACKSONVILLE, Fla., Feb. 5 -- Building on the
success of its inaugural 2002 program, Winn-Dixie Stores, Inc. has
once again teamed up with Daytona International Speedway and the DAYTONA 500
for the 2003 DAYTONA 500(R) Collect & Win promotion.
    Featuring over 35 brands and more than 300 SKUs, the purchase-driven
DAYTONA 500 Collect & Win promotion launched January 30 and continues through
February 17 in more than 1,070 Winn-Dixie stores.  Participating companies
include ConAgra Foods, General Mills, Kraft/NABISCO, Masterfoods, Nestle,
Pepsi, Quaker Oats and Procter & Gamble.
    "We want to offer supermarket customers the most compelling incentives to
shop Winn-Dixie.  The ability to promote the DAYTONA 500 ~ The Great American
Race ~ is an incredible asset for us and a great event for our customers,"
said Joanne Gage, Senior Director of Consumer and Marketing Services.  "The
brand support has been outstanding with excellent benefits," Gage added.
"It's a true example of partnership marketing."
    The DAYTONA 500 Collect & Win consumer promotion will capitalize on the
incredible heritage and appeal of the DAYTONA 500 Victory Lane.
    Customers who purchase participating products will receive Catalina
receipts imprinted with "DAY," "TON," or "A."  These customers who collect and
mail in Catalina receipts allowing them to spell DAYTONA, will receive a
customized DAYTONA 500 Victory Lane Champions poster showcasing all 45 winners
in the history of the DAYTONA 500.
    "Knowing NASCAR fans' enthusiasm for collectibles, the demand for this
exclusive poster should be incredible, which is a great way to drive sales for
our partners," said Sean Belgrade, Managing Director, Consumer Sales and
Marketing, International Speedway Corporation .
    One of those lucky customers will win a once-in-a-lifetime grand prize
which includes a VIP experience for the winner and five friends at the 2004
DAYTONA 500, plus a photo in Victory Lane with the 2004 DAYTONA 500 Champion.
    The program will be supported with a wide range of elements including:
chainwide in-store merchandising, advertising support in more than 50,000,000
circulars, radio and print advertising, website support on http://www.winn-dixie.com
and http://www.daytonainternationalspeedway.com and much  more.
    "Winn-Dixie and the DAYTONA 500 is an incredible combination that allows
Gatorade to leverage our involvement in racing and truly drive sales and
return-on-investment," according to Scott Paddock, Senior Manager - Gatorade
Sports Marketing.  "From what we have seen, the 2003 program will be very
strong."
    During Daytona SpeedWeeks 2003, race fans will be able to join in the
excitement by visiting the Winn-Dixie "Real Deal" Fan Zone where participating
brands will showcase their racing program with interactive fan exhibits,
driver autograph sessions and more.  In 2002, it's estimated more than 200,000
fans enjoyed this event.  Due to the popularity of last year's program, the
exhibit space has increased over 25%.
    Winn-Dixie Stores, Inc. is one of the largest food retailers
in the nation and ranks 160 on the FORTUNE 500(R) list. Founded in 1925, the
company is headquartered in Jacksonville, FL and employs more than 113,000
associates at more than 1,070 stores in 12 states and the Bahamas. Al Rowland
serves as President and Chief Executive Officer. For more information, please
visit http://www.winn-dixie.com.

          Winn-Dixie ~ Where DAYTONA 500(R) Fans Shop for Groceries.