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Land Rover Boosts Business with Cognos



     - Leading automotive manufacturer deploys Cognos enterprise-wide to
                      navigate acquisition challenges -

    BURLINGTON, Mass., Feb. 5 -- When Land Rover
Deutschland was acquired by Ford's Premier Automotive Group in 2000, they
faced a number of difficult challenges. Top priorities included rebuilding the
entire IT infrastructure as well as connecting the new information systems,
like inventory control and guarantee programs, with the existing central
systems in England. Land Rover has turned to Cognos
the world leader in business intelligence (BI) and performance management to
deliver powerful analytics and clarity into business operations.
    "We were faced with the challenge of having to create an IT environment
which would provide indexes, in particular in key Sales and After Sales
departments, showing the daily status," explains Ralf Biermann, EDP manager.
"To manage our company in an efficient manner, we simply need more
transparency so we can gauge whether we are on the right track. With Cognos we
are able to trend the business data allowing us to easily recognize, balance
and correct inconsistencies that previously went un-noticed."
    Using Cognos, field service staff can immediately see the sales and
inventory data for their entire region. In turn, management can analyze
whether individual dealers are on target. Cognos has become a key part of the
After Sales department. If results deviate from projected targets, users can
quickly drill down to the underlying information to understand why.
    The success of the vehicle sales project has led to additional uses of
Cognos in other areas of the company including spare parts, guarantee, finance
and marketing.
    "Cognos provides Land Rover with a comprehensive and flexible business
intelligence solution that adapts to the complex and ever-changing needs of
their business," said Dave Laverty, senior vice president, global marketing,
Cognos. "In times of rapid change, the ability to easily access, analyze and
report on critical business data is essential to understanding the performance
of the business and to making fast, informed business decisions."

    About Land Rover:
    Land Rover is a leading 4x4 vehicle manufacturer and its story is marked
by innovation and off-road design excellence, from the original Land Rover
launched in 1948 to the latest award-winning Range Rover. The current Land
Rover model range encompasses the Defender, Discovery, Freelander and Range
Rover. Each is a distinctive yet practical vehicle ideally suited to the needs
of its customers.

    About Cognos:
    Cognos, the world leader in business intelligence and performance
management, delivers software that helps companies drive, monitor and
understand corporate performance.
    Cognos delivers the next level of competitive advantage -- Corporate
Performance Management (CPM) -- achieved through the strategic application of
BI on an enterprise scale. Our integrated CPM solution helps customers drive
performance through planning; monitor performance through scorecarding; and
understand performance through business intelligence.
    Cognos serves more than 22,000 customers in over 135 countries. Cognos
enterprise business intelligence and performance management solutions and
services are also available from more than 3,000 worldwide partners and
resellers.  For more information, visit the Cognos Web site at
http://www.cognos.com.

   Media Contacts:
     Brooke Somers
     Cognos, 613-738-1440

     Samantha Smith
     The Horn Group, 781-356-7139

    Investor Relations:
     John Lawlor
     613-738-3503