Land Rover Boosts Business with Cognos
- Leading automotive manufacturer deploys Cognos enterprise-wide to navigate acquisition challenges - BURLINGTON, Mass., Feb. 5 -- When Land Rover Deutschland was acquired by Ford's Premier Automotive Group in 2000, they faced a number of difficult challenges. Top priorities included rebuilding the entire IT infrastructure as well as connecting the new information systems, like inventory control and guarantee programs, with the existing central systems in England. Land Rover has turned to Cognos the world leader in business intelligence (BI) and performance management to deliver powerful analytics and clarity into business operations. "We were faced with the challenge of having to create an IT environment which would provide indexes, in particular in key Sales and After Sales departments, showing the daily status," explains Ralf Biermann, EDP manager. "To manage our company in an efficient manner, we simply need more transparency so we can gauge whether we are on the right track. With Cognos we are able to trend the business data allowing us to easily recognize, balance and correct inconsistencies that previously went un-noticed." Using Cognos, field service staff can immediately see the sales and inventory data for their entire region. In turn, management can analyze whether individual dealers are on target. Cognos has become a key part of the After Sales department. If results deviate from projected targets, users can quickly drill down to the underlying information to understand why. The success of the vehicle sales project has led to additional uses of Cognos in other areas of the company including spare parts, guarantee, finance and marketing. "Cognos provides Land Rover with a comprehensive and flexible business intelligence solution that adapts to the complex and ever-changing needs of their business," said Dave Laverty, senior vice president, global marketing, Cognos. "In times of rapid change, the ability to easily access, analyze and report on critical business data is essential to understanding the performance of the business and to making fast, informed business decisions." About Land Rover: Land Rover is a leading 4x4 vehicle manufacturer and its story is marked by innovation and off-road design excellence, from the original Land Rover launched in 1948 to the latest award-winning Range Rover. The current Land Rover model range encompasses the Defender, Discovery, Freelander and Range Rover. Each is a distinctive yet practical vehicle ideally suited to the needs of its customers. About Cognos: Cognos, the world leader in business intelligence and performance management, delivers software that helps companies drive, monitor and understand corporate performance. Cognos delivers the next level of competitive advantage -- Corporate Performance Management (CPM) -- achieved through the strategic application of BI on an enterprise scale. Our integrated CPM solution helps customers drive performance through planning; monitor performance through scorecarding; and understand performance through business intelligence. Cognos serves more than 22,000 customers in over 135 countries. Cognos enterprise business intelligence and performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com. Media Contacts: Brooke Somers Cognos, 613-738-1440 Samantha Smith The Horn Group, 781-356-7139 Investor Relations: John Lawlor 613-738-3503