HOT TAMALES(R) Teams With FitzBradshaw Racing

    BETHLEHEM, Pa., Feb. 4 -- Just Born, Inc. makers of
Hot Tamales, one of America's favorite chewy-cinnamon candies, has teamed
again with FitzBradshaw Racing, co-owned by NASCAR veteran Armando Fitz and
Pro Football Hall-of-Fame member/FOX broadcaster Terry Bradshaw.  Together
they will run several NASCAR Busch Series races and will sponsor Daytona's
Winston Cup Pepsi 400 Race in July.
    Last season, driver Kerry Earnhardt piloted the team's No. 12 Hot Tamales
Chevrolet Monte Carlo, helping the team collect five top-ten finishes,
including a second-place showing at Kansas Speedway.
    "Hot Tamales has been a great addition to this team," explained Fitz.
"Hot Tamales maker Just Born works well with the team to maximize their
sponsorship and wants to get the fans involved.  With sponsors on board as
excited as Hot Tamales, this is sure to be a successful season on and off the
track."
    Earnhardt, a Busch Series rookie in 2002, also appreciates the
relationship FitzBradshaw Racing has secured with Hot Tamales.  "This
sponsorship is awesome," Earnhardt said.  "Not only is Hot Tamales great to
work but have you ever tried the candy?  It's great.  I can't wait to get my
hands on the Super Hot Hot Tamales this year."
    Earnhardt was featured on special boxes of Hot Tamales candy last year and
will be featured on regular and Super Hot Hot Tamales(R) boxes this year.
    "We're really excited about teaming up with Kerry and FitzBradshaw Racing
for another year in NASCAR racing," said Doreen Perini, Hot Tamales Brand
Manager.  "Working with Kerry and Terry has been great.  We're utilizing the
sponsorship with Kerry in several of our marketing activities.  It's great
excitement for Hot Tamales fans and Kerry's fans!  This is going to be another
great year!"

                         The Hottest Race Auction ...

    To kick off this sizzling year, Hot Tamales has launched its exciting and
interactive new website http://www.hottamales.com.  Fans can join in the fun with the
Hottest Race Auction and register to win exciting prizes each month.
    Starting off the auction in February, the highest bid at 12:00 midnight
EST on March 2nd will win an all expense paid trip to Dallas to be a part of a
special FitzBradshaw B-B-Q party at Terry Bradshaw's ranch with Kerry and
Terry and the rest of the team.  Also, part of the prize is two tickets to the
Busch Race on Saturday, March 29th at the Texas Motorspeedway.
    Other exciting prizes include an all expense trip to be a pit crew member
on Kerry's pit crew at the Busch race at the California Speedway in Fontana, a
trip for four to Daytona Speedway/Pepsi 400 Winston Cup Race, a tailgate party
at the winner's home, an Home Entertainment System, and a Richard Petty
Driving School certificate.
    The auction runs from February 17th through July 27th.  Fans can collect
points off of Hot Tamales, Special "Kerry Earnhardt" Hot Tamales and Super Hot
Hot Tamales boxes and MiKE and IKE(R) Original.  The 2-oz boxes are worth
50 pts, 8-oz boxes are 100 pts and the Kerry 8-oz boxes are worth 250 pts.

                     About Hot Tamales and Just Born ...

    Introduced in 1950, Hot Tamales continues to offer a sizzling-hot, yet
sweet taste that people love.  Although the great taste and shape hasn't
changed since Hot Tamales was introduced, the evolution of the packaging
certainly has.  Today, Hot Tamales fans recognize the unmistakable image of
the Hot Tamales sun.  In 1993, the chewy extra-cinnamon flavored candy, Super
Hot Hot Tamales, was introduced.
    Just Born, Inc., a privately-owned company founded in 1923 and located in
Bethlehem, PA, also manufactures and markets MiKE and IKE, ZOURS(R),
Marshmallow Peeps(R) and Teenee Beanee(R) Gourmet Jelly Beans.  The company,
which employs over 470 people, is celebrating its 80th Anniversary this year.
Just Born markets its candy in over 30 countries.
    For more information, fans can visit the company's recently launched
website "justborn.com" which contains links to "zours.com," "hottamales.com"
and "marshmallowpeeps.com."