Trans-Am Tools St. Pete Promo
CONTACT: Todd Benne, 636-939-5707 FOR IMMEDIATE RELEASE, February 3, 2003 WIN WITH MICHAEL LEWIS AND TRANS-AM TOOLS St. Louis, MO.- Today the Trans-Am Internet League, along with ProQuest Brands Inc. and their line of Trans-Am Tools in cooperation with Too Fast Racing, have announced a new promotional campaign for Trans-Am racing. The promotion is the first of its kind and is sure to engage the fans. For the 2003 Trans-Am series season opening race at St. Petersburg, Florida on February 23, Trans-Am Tools has agreed to give-away a complete 102 piece tool set, to all of the fans playing the Trans-Am Internet League’s fantasy league, upon driver Michael Lewis winning the event. All fans registered by February 19th 2003 to play in the League will be eligible to win a tool set. The kit is a 102-pc socket set with 54 sockets, a 3/8" drive ratchet and a 1/4" drive spinner handle. It also comes with hex keys, and a patented socket holder system that allows you to easily see the size of socket you are wanting to use. All of the sockets are made from high-grade DIN standard chrome vanadium steel and exceed ANSI standards. The tools are packaged in an attractive soft-storage pouch with a zipper and the TRANS-AM TOOLS logo embossed on the front. Too Fast Racing team owner Rick Hanchar is delighted to be a part of the promotion. "I truly believe in our driver Mike Lewis and the Trans-Am series. I am thrilled to be involved with Todd over at the Trans-Am Internet League and all of the many great fans of Trans-Am racing," said Hanchar. Team owner Rick Hanchar is delighted to add a little additional incentive for Michael to win his first race under the Trans-Am Tools banner. Michael will receive a weekend in Nassau Bahamas complements of Hanchars company, TFC Growth Consultants. Included with the trip will be a new piece of luggage, one large enough to accompany all his new found friends. Lewis quipped, "The only thing missing is the sun screen. But I’ll pick some up along the way." Mike lewis, driver of the number 12 The Crank Jaguar said, "What can you say about the Westward people? What an outstanding idea to support the people who support Trans-Am the most!" When questioned about feeling any pressure by developing the promotion, Mike replied, "You think they're trying to put pressure on me?!! Nah....they would never do that, let's just call it motivation." Lewis laughed. Michael is looking forward to his showcasing his new sponsor and team. Lewis is looking forward to getting the season started. Commented Lewis, "A great way to open up the season, both for the Team and the League members. Its one way to make sure everyone is pulling for ya!! I hope I get one too!!" Bill Davis of ProQuest Brands Inc. is pleased to be a part of the promotion and new team. Davis looks forward to a successful year both on and off the track. "We have a wonderful opportunity in 2003 to introduce some fantastic new tools to the consumer market under the Trans-Am Tools brand name, and to introduce Michael Lewis to the racing community as a fantastic driver and team member with a mission to win races and have fun doing it" said Bill Davis of ProQuest Brands, Inc. "Trans-Am racing is a one of the most exciting forms of auto racing in America, and we intend to have as much fun participating in the Series as we can" Davis continued. "If we can introduce the Trans-Am Tool brand to fans of Trans-Am Racing while Michael Lewis and the AutoCon/Too Fast Racing team are out winning races, what more could we ask for?" Todd Benne, founder of the Trans-Am Internet League, expressed his enthusiasm at the opportunity to develop such a promotional campaign. "I think with the efforts being put forth by the great folks at Trans-Am Tools and Too Fast racing, everybody will be a winner in this promotion." Benne remarked on the solid commitment Trans-Am Tools has engaged with the Trans-Am Internet League. "I firmly believe we have developed a true marketing partnership with Trans-Am Tools, their desire to succeed is matched by our own desires. The fans are the true winners here," said Benne. Benne commented that he plans for his site to provide more opportunities such as this to bring brand awareness to the products. Trans-Am fans may register to participate in the 2003 edition of the League, by going to www.tainternetleague.com. There, located on the left side of the home page, is a link for League sign up. Todd Benne Founder, Trans-Am Internet League tainternetleague@yahoo.com www.tainternetleague.com 636-939-5707 o 636-262-1723 c 636-329-1230 fax