Survey Says Automotive Dealers Pursuing Heavy After Market Push to Increase Per Vehicle Revenue in 2003

       Believe Products that Deliver Good Value and Peace of Mind Drive
                        Customer Purchasing Decisions

    SAN FRANCISCO, Feb. 3 -- Eighty-nine percent of
dealership owners and senior executives said they are pursuing sales of after
market products as a strategy to improve per vehicle revenue (PVR) while
maintaining a high customer satisfaction index (CSI), according to a survey
funded by LoJack Corporation conducted at the National
Automobile Dealers Association (NADA) released here today.  Seventy-one
percent said after market products play a more important role today in
generating profit for their business than in the past.
    The survey also revealed that 90 percent of these key decision makers are
not planning on downsizing employees or employee hours, and 61 percent said
they had no plans to reduce auto inventory to increase PVR.
    "What we've learned from this survey is that rather than downsize like so
many other industries, dealerships are pursuing a proactive sales approach to
maintain growth and profitability, despite the projected decline in new car
sales this year," said Donna Driscoll, vice president of global marketing at
LoJack.  "We see this as an opportunity for LoJack to continue to strengthen
relationships with dealers by delivering after market products, services and
support that ultimately enable them to improve their PVR."
    When asked about the general mindset of customers today, 95 percent said
they have a higher interest in products that provide good value or financial
practicality, such as financing deals and discounts, while 85 percent said
customers have a higher interest in products that provide a sense of security
and peace of mind, such as extended warranties and theft protection systems.
Respondents also indicated that only 65 percent have a higher interest in
products that appeal to consumers' sense of style.

    Reputed High Quality, Product Compliance, Brand Name Critical to CSI
    When determining which after market products dealers would sell to achieve
high CSI, an overwhelming 99 percent said reputed high quality was important
to very important, 92 percent said product compliance was important to very
important, and 78 percent said known brand name was important to very
important.
    "These three elements are a roadmap to dealer success," said Driscoll.
"By presenting products with these attributes, dealers both fulfill customer
needs and facilitate sales."
    The survey comprised one-on-one interviews with 75 owners and senior
executives attending the NADA conference in San Francisco.  Executive
interviewers from an independent agency, working on behalf of LoJack,
intercepted respondents in person, administered screening questions to ensure
they qualified for the survey, and proceeded with a brief, five-minute
interview.  All interviewing took place February 1-2.
    LoJack Corporation is the recognized world-leader in stolen vehicle
recovery technology.  In the U.S., its stolen vehicle recovery system,
utilized by law enforcement agencies, has maintained more than a 90 percent
successful recovery rate during the 16 years it has been available to the
consumer.  The LoJack System operates coast-to-coast in 20 states and the
District of Columbia, representing the areas of the country with the greatest
population density, highest number of new vehicle sales and incidents of
vehicle theft.