Chrysler Group Reports January Sales
AUBURN HILLS, Mich., Feb. 3 -- Chrysler Group
reported U.S. sales of 129,222 units in January 2003, a 12 percent decline
compared to January 2002, when sales totaled 146,399 units.
Despite the decline, the company posted sales gains among several key
models from all three brands, and announced a new sales promotion that begins
tomorrow.
Dodge Ram pickup trucks had another solid month with 26,752 units sold, an
increase of three percent compared to January 2002. "We are pleased with the
success Ram is having in the marketplace," said Gary Dilts, Senior Vice
President - Sales. "Our new Dodge Ram Heavy Duty, named Truck of the Year by
Motor Trend magazine, posted another strong month based on its solid product
attributes and capability."
Within the Dodge car line, Neon set a January sales record with 9,904
units sold, an increase of four percent compared to last January. Dodge Neon
has reported sales gains in 12 of the past 14 months.
Leading the way for the Jeep(R) brand was the Jeep Wrangler with 3,836
sales, up 19 percent compared to last year.
Sales of the Chrysler PT Cruiser were 9,443 units, up nine percent over
the year-earlier month. Chrysler Concorde posted sales of 3,242 units, up 21
percent over last January.
"Best Values in America" Campaign Announced
Dilts announced a new national sales event that starts February 4. Called
"The Best Values in America," the program will emphasize the Chrysler Group's
"Great Products," the "Great Protection" of the company's 7/70 powertrain
warranty, and the "Great Deals" of applicable sales incentives. The campaign
is open-ended and will be used across the Chrysler, Jeep and Dodge brands.
"It's a simple proposition: Great products, plus great protection, plus
great deals equals the best values in America," said Dilts.
With the 2004 Chrysler Pacifica entering production this quarter, Chrysler
dealers are excited about adding this all-new vehicle to the brand's
portfolio.
"We just returned from the National Automobile Dealers Association (NADA)
convention in San Francisco. We took our dealers through our marketing plans
for 2003 and they are as optimistic and excited about this year as we are,"
added Dilts.
DaimlerChrysler Corporation U.S. Sales Summary Thru January 2003
Month Sales DR %
Model Curr Yr Pr Yr Change
Sebring Sedan 2,785 4,792 -42%
Sebring Coupe 667 820 -19%
Sebring Convertible 2,891 2,973 -3%
Concorde 3,242 2,684 21%
300M 2,308 2,409 -4%
LHS 0 118 -100%
Prowler 24 143 -83%
CHRYSLER CAR 11,917 13,939 -15%
PT Cruiser 9,443 8,642 9%
Voyager 1,093 2,798 -61%
Town & Country 6,145 7,945 -23%
CHRYSLER TRUCK 16,681 19,385 -14%
CHRYSLER BRAND 28,598 33,324 -14%
Wrangler 3,836 3,216 19%
Liberty 10,613 10,820 -2%
Grand Cherokee 10,516 13,540 -22%
JEEP BRAND 24,965 27,576 -9%
CP CAR 11,917 14,050 -15%
CPJ TRUCK 41,646 46,961 -11%
CPJ DIVISION 53,563 61,011 -12%
Neon 9,904 9,479 4%
Stratus Sedan 5,603 7,829 -28%
Stratus Coupe 1,419 955 49%
Intrepid 5,833 7,194 -19%
Viper 241 107 125%
DODGE CAR 23,000 25,564 -10%
Dakota 6,637 8,423 -21%
Ram P/U 26,752 26,019 3%
Caravan 11,431 14,800 -23%
Durango 6,209 7,300 -15%
Ram Wagon 0 1,062 -100%
Ram Van 1,630 2,220 -27%
DODGE TRUCK 52,659 59,824 -12%
DODGE DIVISION 75,659 85,388 -11%
TOTAL CAR 34,917 39,614 -12%
TOTAL TRUCK 94,305 106,785 -12%
TOTAL CAR & TRUCK 129,222 146,399 -12%
Total Minivan 18,669 25,543 -27%
Total Sport Utility 31,174 34,876 -11%
Selling Days 25 25