Ashland Distribution and Borealis Expand European Distribution Alliance
DUBLIN, Ohio, Feb. 3 -- Ashland Distribution Company and Borealis have announced that as of March 1, 2003, they will extend their current European distribution agreement to also include polypropylene for small- and medium-sized automotive and household appliance customers in the Benelux, France, Germany, Italy, Switzerland, Ireland and the UK, in addition to the Nordic countries. Ashland Distribution, a division of Ashland Inc. , is already a key distributor throughout Europe of all natural grades of Borealis-produced polypropylene and polyethylene. According to Walter Baumann, Vice President of Borealis' Engineering Applications business unit: "The rapid expansion and global growth of customers in the automotive and household appliance industry emphasizes the need to focus Borealis' sales force on market development projects to optimize support for Original Equipment Manufacturers (OEMs) and system suppliers. Custom-tailored engineering polypropylene products have been the key success factor in Borealis' strong acceptance in many markets." "The expansion of Ashland's relationship with a key supplier such as Borealis allows us to enhance our product offering and better serve our customers," said Stephen P. Fazakas, vice president, international, Ashland Distribution Company. Ashland and Borealis began their distribution relationship in 1997 when Ashland began to provide local sales and service of Borealis polyethylene and polypropylene to plastic processors in Western Europe. Ashland will continue to concentrate on the small to medium sized customers in all markets, but now with extended focus on the automotive and appliance industry for which the agreement previously only included the Nordic countries. Ashland Distribution Company is a leading pan-European distributor offering a broad range of the world's leading commodity and engineering thermoplastics, and a full complement of application development and technical support services. Ashland Distribution is a division of Ashland Inc. and is a leading provider of chemicals, plastics, resins and reinforcements, ingredients and environmental services in North America. Learn more about Ashland Inc. at http://www.ashland.com. Borealis is one of the world's leading suppliers of high-quality polyolefin plastics -- polyethylene and polypropylene -- producing over 3 million tons of these plastics per year. The Borealis head office is in Denmark and the Group has manufacturing sites and operations in Austria, Belgium, Brazil, Finland, Germany, Italy, Norway, Portugal, Sweden, the United Arab Emirates and the USA. Borealis is owned 50% by the Norwegian oil company Statoil, 25% by IPIC, the International Petroleum Investment Company of Abu Dhabi and 25% by OMV, the Austrian oil and gas group. Learn more about Borealis at http://www.borealisgroup.com.