Volvo Teams Up with Dealix to Launch a Manufacturer-Sponsored Internet Lead Model

    PALO ALTO, Calif., Feb. 1 -- Volvo Cars of North America, LLC
has teamed up with Dealix Corporation, the market expert and leader in
automotive Internet marketing services, to launch an Internet sales lead
program. Under the hybrid approach developed by the companies' commerce teams,
every U.S. Volvo retailer receives full exposure to Dealix's far-reaching
network of car buyers via the Dealix Lead Trading Platform(SM) as well as the
ability to enhance this exposure through a separate sponsorship agreement with
Dealix.
    "The partnership delivers the best of both worlds for both Volvo and
Dealix," explained Linda Gangeri, e-business manager of Volvo of North
America. "Volvo retailers nationwide get to connect with Dealix's buyers.
Those dealers who are particularly enthusiastic about the program have the
opportunity to work directly with Dealix to further enhance their results."
    "We like this partnership because it lets each company bring something
complementary to the process," said Dealix chief executive Jon Christensen.
"Volvo has access to a nationwide network of retailers and is pursuing best
practices in their Internet marketing initiatives. Dealix has four years of
direct experience in this market and can provide additional premium services
to retailers who want them. We are happy to see Volvo leverage the power of
Internet sales leads in this competitive business environment. In the first
few weeks of the program, we've already seen phenomenal results -- a doubling
every week of the number of Volvo retailers adopting the program."
    The system can be seen in action by requesting a Volvo vehicle at any on
one of Dealix's Web publishing partners' sites or on Dealix's own consumer
site, InvoiceDealers.com.

    About Volvo
    Volvo Cars of North America, LLC is part of the Volvo Car Corporation of
Goteborg, Sweden. The company provides marketing, sales, parts, service,
technology and training support to Volvo automobile retailers in the United
States, Canada, Mexico and Puerto Rico. The 2003 Volvo automobile line
includes the award-winning XC90, the sporty S60 sedan, the flagship S80 luxury
sedan, versatile V70 wagon and rugged Cross Country, the C70 convertible, and
the compact S40 and V40 models.

    About Dealix Corporation
    Dealix Corporation, the market expert and leader in automotive Internet
marketing services, delivers thousands of serious vehicle buyers to automobile
dealerships, large dealer groups, and automotive manufacturers every day.
Dealix owns and operates InvoiceDealers, the automotive sector's premier
buying portal and the single largest source of vehicle purchase requests
processed through the Dealix Lead Trading Platform(SM), a suite of proprietary
technology products and business solutions. InvoiceDealers works in tandem
with the Dealix Lead Acquisition Network(SM), a collection of preeminent
partner Web sites, to process the over 1.5 million vehicle shoppers who come
to InvoiceDealers every month. For more information, visit us at
http://www.dealix.com and http://www.invoicedealers.com .

    CONTACT:  Dean L. Evans of Dealix Corporation, +1-800-903-1965, ext. 260,
or dean.evans@dealix.com.