Experian Launches Auto Prospect Online

                      Marketing Intelligence Made Faster

    SCHAUMBURG, Ill., Feb. 1 -- Experian Automotive, a division
of global information solutions provider Experian(R), today announced the
launch of Auto Prospect Online(SM), the automotive industry's most
intelligent, Web-based marketing tool.  Auto Prospect Online is made possible
by the powerful combination of Experian's National Vehicle Database, which
contains information on more than 425 million vehicles nationwide, and the
INSOURCE(SM) Consumer Database, the industry's most accurate and current
demographic information source.
    Auto Prospect Online allows manufacturers, dealers and their agencies to
build precise target marketing campaigns for maximized profits -- all from an
integrated online platform.  First, automotive marketers can access Experian's
National Vehicle Database to map and compare owner density for specific
vehicles down to the ZIP code level.  The user can then create owner profiles
for the target vehicle makes, models and model years within the selected
geographic segments.  Auto Prospect Online will then seamlessly transfer these
user selected profiles to Experian's INSOURCE Consumer Database, where it will
construct targeted prospect lists across a set of 14 demographic and modeled
selection options.
    "Auto marketers typically tap multiple external sources over several weeks
to target a specific geographic area, build a profile for a specific vehicle
type, and generate a solid marketing list," said Andy Sheehan, senior vice
president of Marketing for Experian Automotive.  "Auto Prospect Online puts
real-time marketing tools directly into the hands of business users who can't
afford delays or disconnects across the information food chain."
    Experian Automotive will be demonstrating Auto Prospect Online at the
upcoming NADA Exposition and Conference in San Francisco, Feb 1 - 4 in their
Booth, #2672 North Hall.

    About Experian Automotive
    Experian Automotive offers a complete range of automotive information
solutions to manufacturers, dealers, finance and insurance companies and
marketing agencies.  Experian's state-of-the-art technology, consulting
services, direct marketing and database tools assist companies serving the
automotive industry to better understand existing customers, effectively
target new prospects, increase customer satisfaction and loyalty, and
ultimately reach its business objectives.  The company's National Vehicle
Database is an expansive database which houses information on more than
425 million motor vehicles nationwide, serving as the basic building block
from which all of Experian's automotive solutions originate.
    For more information on Experian Automotive and its auto suite of
products, visit the company's Web site at http://www.automotive.experian.com .

    For further information, please contact Matthew Besler, Public Relations
Manager of Experian, +1-224-698-4415, matthew.besler@experian.com .