Group PSA Peugeot Citroen Chooses PeopleSoft CRM; Leading Auto Manufacturer to Use PeopleSoft's Multichannel CRM Solution to Drive Customer Satisfaction

    PLEASANTON, Calif.--Jan. 30, 2003--PeopleSoft Inc. announced that PSA Peugeot Citroen Group selected PeopleSoft Customer Relationship Management (CRM) in the fourth quarter of 2002 to manage its customer relationships and drive higher levels of customer satisfaction.
    PeopleSoft CRM will enable PSA Peugeot Citroen Group to provide enhanced customer information consistently across all customer contact channels including telephone, e-mail and the web. The company will also extend this information to multiple business functions including marketing, sales and customer support. As a result, thousands of PSA Peugeot Citroen Group employees will use PeopleSoft CRM to analyze customer data, proactively communicate with customers and improve customer satisfaction.

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