R. L. Polk & Co. to Launch Used Vehicle Analysis Tool

  Polk uView(TM) Helps Dealers Optimize Inventory Mix and Sales Performance

    SOUTHFIELD, Mich., Jan. 29 -- R. L. Polk & Co. will use its
presence at the National Automobile Dealers' Association convention in San
Francisco this week to showcase Polk uView(TM), a new web-based market
analysis report available this spring.  Polk uView(TM) enables dealers and
OEMs to effectively examine and improve used vehicle market share, sales and
profitability within specific dealer territories.
    Polk uView(TM) combines a dealer's sales records with Polk's industry-
leading automotive registration data to create a customized report that
identifies key marketplace opportunities.
    Polk uView(TM) enables automotive dealers to easily and efficiently
optimize their used car and truck inventory mix and quantity with the hottest
selling vehicles; clearly identify the very best prospect opportunities;
monitor used vehicle sales performance by segment, make, model and year; and
fully understand seasonal trends and sales patterns.
    "Polk uView(TM) arms dealers with the vital information they need to
quickly reach customers and boost used vehicle sales," said Andrew Price, vice
president, Polk Dealer Solutions.  "This new Polk product underscores our
commitment to provide automotive dealers with best-in-class solutions and
information that enables them to succeed in today's competitive environment."
    The Polk uView(TM) report covers a diverse range of data and is available
via the Web or in a hard copy format.  Included is an executive summary that
makes it even easier for users to identify and act on all of the valuable
information contained in the report.
    Published quarterly, Polk uView(TM) will be updated with the freshest Polk
market information available.  Polk uView(TM) will be showcased at NADA's 86th
Annual Convention on February 1-4, 2003 at the Moscone Convention Center in
San Francisco, Booth #4225.

    About R. L. Polk & Co.
    Polk has served the automotive industry for more than 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  The company now
provides automotive solutions to nearly every segment of the motor vehicle
industry as an analytical consultant and statistician, as a provider of
database-marketing services, and as a supplier of vehicle histories.  Based in
Southfield, Mich., Polk is a privately held global firm, currently operating
in Australia, Brazil, Canada, China, France, Germany, Japan, the Netherlands,
Mexico, Spain, the United Kingdom and the United States.