National Association of Minority Automobile Dealers Partners with Reynolds and Reynolds Automark(R) Web Services

Reynolds helps enhance NAMAD membership with comprehensive, flexible Internet
             strategy, saving members time and bottom-line costs

    DAYTON, Ohio, Jan. 29 -- The Reynolds and Reynolds
Company today announced that the National Association of Minority
Automobile Dealers (NAMAD) has exclusively partnered with the company as the
recommended provider of Internet and Web services to its 500-member retailer
body. These services will be provided by Reynolds Automark(R) Web Services.
    "NAMAD understands that successful retailing in today's automotive
environment means having a comprehensive Internet strategy," said Sheila
Vaden-Williams, President of NAMAD. "Partnering with Reynolds provides our
members with industry-leading technology, enabling them to quickly respond to
Internet leads, update site content, or completely change the design of their
sites.
    "We strive to provide our members with the best business solutions. Our
relationship with Reynolds is a great member benefit," added Vaden-Williams.
    According to H. Steve Harrell, Sr., NAMAD Chairman, enhancing member
benefits is the primary goal of the association.
    "Our members and the success of their dealerships are at the apex of
NAMAD's priorities. We strive to assist our members and their businesses in
every way we can -- this agreement with Reynolds is the first step of many
that the association plans to take in order to achieve this," he said.
    Reynolds Automark Web Services provides a broad range of functionality to
NAMAD members in order for them to build and implement a successful Internet
strategy. One such function is the PitStop solution.
    PitStop is a Web-based administrative tool used by retailers to review Web
site statistics, customize and make changes to their Web site in real-time,
review and maintain leads, and manage security. This enhancement, which is the
first real-time content management tool available to automotive retailers,
allows dealerships to manage on-line inventory, specials and promotions,
financing programs, and dealership information.
    According to Greg Collins, senior vice president of Reynolds
Transformation Services, "The functionality of PitStop gives NAMAD members the
ability to take immediate advantage of local market opportunities, car company
promotions, and consumer buying trends. It also allows them to give their
customers the most current and most accurate information available. This
ability to keep their dealership Web sites fresh and up-to-date results in
greater customer satisfaction and a better bottom-line."
    Reynolds Automark Web Services continues to lead the automotive retailing
industry in bringing the best-in-class technology and training to help
retailers realize "real" results with their Internet initiatives. With a
commitment to the right processes and technology, on average, dealerships
using Reynolds Automark Web Services sell nearly 40 percent more vehicles on-
line than they did prior to utilizing the services.
    "Our Automark Web Services are at the forefront of on-line automotive
retailing," said Collins. "By providing first-in-class technology with
industry-leading training, Automark Web Services have become the recognized
leader in driving results for today's retailers. We are very pleased to
provide our integrated, e-business solutions that will enable NAMAD members to
meet the needs of their Internet customers."
    The National Association of Minority Automobile Dealers is a 500-member,
nonprofit, tax-exempt organization headquartered in the Washington, D.C. area.
Founded in 1980, NAMAD is committed to increasing viable opportunities for
ethnic minorities in all aspects of the automotive industry. NAMAD seeks to
ensure the presence of a meaningful, representative number of minority
entrepreneurs and employees in the retail sales, supplier and service sectors,
and the manufacturing ranks. For more information on NAMAD,
visit http://www.NAMAD.org .
    Reynolds and Reynolds ( http://www.reyrey.com ) is the leading provider of
integrated solutions that help automotive retailers manage change and improve
their profitability. With 75 years of experience serving automotive retailing,
Reynolds enables car companies and retailers to work together to build the
lifetime value of their customers. The company's award-winning software,
service and training solutions include a full range of retail and enterprise
management systems; networking and support; e-business applications; Web
services; learning and consulting services; CRM solutions, document and data
management and leasing services. Reynolds serves more than 20,000 customers
comprising 90 percent of the automotive retailers and virtually all car
companies in North America. It conducts CRM consulting services on five
continents.