ADVISORY/Forrester Research Automotive Summit
--Forrester Research,WHAT: Forrester Research Automotive Summit, "Between Push And Pull: The New Demand-Driven Auto Industry" Faced with well-informed consumers, fierce competition, and chronic vehicle surpluses, the pressure is on OEMs to change the way they do business. Becoming responsive to real end-customer demand will require a move from the traditional mass production mentality to an adaptive, flexible business model that is supported by adaptive, flexible, and integrated systems. Key Takeaways: This one-day Summit will focus on achieving a real-time response to consumer demand, reduced inventories, decreased time-to-market, and reduced marketing and incentive costs. Ultimately, demand-driven OEMs will open a sizeable lead over slow-to-respond competitors by learning: -- Which technologies will accelerate the move to a demand-driven model. -- How OEMs can overcome people and process obstacles. -- Which OEMs are leading the way and what are they doing. WHEN: February 18-19, 2003 February 18, 6:00-8:00 p.m. Registration and Networking Reception February 19, 8:30 a.m.-4:45 p.m. Speaker Presentations WHO: Featured speakers include: -- Lloyd Hansen, Vice President, Revenue Management, Ford Motor Co. -- Cherri M. Musser, Process Information Officer, Supply Chain, and Chief Information Officer, e-GM, General Motors -- Greg O'Neill, President and Chief Operating Officer, Mitsubishi Motor Sales of America Panel discussion includes: -- Lee Sage, Vice President and General Manager, Automotive Business, Trilogy Software -- Thad J. Dungan, Vice President, Solutions Consulting, Automotive and Industrial, Manugistics -- John P. McGlynn, Senior Director, Automotive Solutions, Oracle Corp. Featured Forrester analysts include: -- Emily Nagle Green, Managing Director, North America -- Baby Shetty, Principal Analyst -- Mark Dixon Bunger, Senior Analyst -- Navi Radjou, Senior Analyst WHERE: The Century Plaza Hotel 2025 Avenue of the Stars Los Angeles, CA 90067 Phone: +1 310/277-2000 For complete Event information, please visit: http://www.forrester.com/Events/Overview/0,5158,531,00.html If you are not a member of the press and you cannot attend this Event, please call Forrester at +1 617/613-5905 for more information on an Event Webcast. MEDIA: To request interviews and register for the Event, please provide your full contact information to: