Cadillac Combines Power and Prestige in its Partnership with the NFL Dexter Jackson Presented with MVP Trophy and a Brand New Cadillac Escalade

FOR RELEASE: January 28, 2003

Cadillac Put Fans In The Driver's Seat To Help Select Super Bowl XXXVII MVP, Dexter Jackson

Cadillac Combines Power and Prestige in its Partnership with the NFL
Dexter Jackson Presented with MVP Trophy and a Brand New Cadillac Escalade

DETROIT - Cadillac continued its partnership with the NFL for the second year as the official vehicle of Super Bowl XXXVII in San Diego, CA. As part of this sponsorship, Cadillac presented the MVP Award recipient a brand new Cadillac. Dexter Jackson was able to select any one vehicle from Cadillac's 2003 or 2004 model year line up, including the new for 2004 luxury roadster, the Cadillac XLR. At the post-game press conference on January 27 in San Diego, Jackson chose the Cadillac Escalade.

Cadillac's sponsorship of the MVP Award put fans in the "driver's seat" by allowing them to vote on-line for the player they felt deserved the award. Beginning in the fourth quarter of the Super Bowl, fans were able to cast their ballots on the Superbowl.com MVP Ballot presented by Cadillac. The fan vote counted for roughly 20 percent, with 15 on-site media members representing the other 80 percent. Furthermore, fans were encouraged to vote for one of four Cadillacs, which they felt best suited the player for whom they voted. Fans who correctly voted for Jackson will be entered into a drawing to win a trip for two to Houston for Super Bowl XXXVIII. The trip includes two tickets to the game, airfare and hotel accommodations. More than51% of the fans that correctly voted for Jackson on the Superbowl.com MVP Ballot presented by Cadillaccorrectly guessed that he would select the Cadillac Escalade.

Cadillac is a division of GM, the world's largest manufacturer of motor vehicles. Cadillac markets the all-new CTS luxury sedan, DeVille, Seville, the Escalade sport utility vehicle, the Escalade EXT sport utility truck, and the new for 2003 Escalade ESV utility. Coming in 2004 are the all-new Cadillac XLR, a two-seat luxury roadster, and the Cadillac SRX, a 5- or 7-passenger luxury utility.

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PHOTOS: Media outlets can find photos of all Cadillac vehicles at www.media.gm.com. Also, visit www.cadillac.com for more information on Cadillac.

Statements On Cadillac's Super Bowl XXXVII Involvement:

On Leveraging the Super Bowl Sponsorship:
Mark R. LaNeve, General Manager, Cadillac

"This is a one-of-a-kind opportunity to match America's premier luxury vehicle, Cadillac, with this country's most popular, prestigious, highly-anticipated and widely viewed sporting event, the Super Bowl. Like an MVP, Cadillac is known for combining power and performance with over 100 years of heritage and tradition; both are examples of the celebration of American success."