Driver Terry Borcheller - Busy 03 In Store

Terry Borcheller is ready for another busy race season, potentially taking 
him to 34 races in four countries this year.  The Phoenix driver will again 
compete in the Rolex Sports Car Series and the Grand-Am Cup.  He also hopes 
to contest a full season in the American Le Mans Series plus the 24 Hours of 
Le Mans.

Rolex 24

He'll start the charge this week, with the Rolex 24 at Daytona - first race 
in the Rolex Sports Car Series - driving the new No. 54 Doran JE 4 Daytona 
Prototype for Bell Motorsports.  Borcheller won the SRPII class in the 2002 
Rolex 24 en route to the Rolex Series SRPII driver championship, his fifth 
professional title in as many years.  He hopes to repeat his success this 
year in the top prototype class.

Borcheller and car owner Forest Barber of Fort Worth, Tex., will drive the 
Doran in Rolex Series competition this year.  They'll have the added talent 
of co-drivers Christian Fittipaldi of Brazil and Didier Theys of Belgium for 
the 24-hour Daytona race.  

Fittipaldi has enjoyed three seasons in the Formula One World Championship, 
victories in the CART Championship Series and a second-place finish in the 
Indianapolis 500.  He will switch to stock cars this year, driving for Petty 
Enterprises.  Theys capped a long list of firsts with the 2002 Rolex Series 
SRP driver championship.  He has won the Rolex 24 race twice.

Bell Motorsports and Doran Racing will combine forces for the Daytona race, 
under the direction of team manager Kevin Doran.  Bell Motorsports won three 
road-racing championships in 1998 and '99 and finished second in the 2001 
Rolex Series GT class.  Kevin Doran won his fourth Rolex 24 at Daytona in 
2002.

and more

Borcheller will fine-tune his Daytona strategy with the first Grand-Am Cup 
race of the season.  He'll drive the No. 54 Bell Motorsports GS2 BMW M3 with 
Forest Barber.  The two combined for two victories in 2002.  Barber also won 
world and national offshore titles in 1997, '98 and '99, and set the 1999 
U.I.M. offshore open-class speed record.

"I am really looking forward to seeing the new Doran and also seeing the work 
that's been done on the GS2 car.  The drawings I've seen of the Doran look 
unbelievably great.  I cannot wait to see the car," Borcheller said.  "I'm 
excited to be racing with Didier and Christian, that's going to be fun.  I'm 
ready to go racing, ready to win some races!"

the business of racing

Although his intense race schedule leaves little free time, Borcheller has 
added a significant business component to his race program.  After working 
hard to secure personal support and sponsorship, he wants to make sure his 
corporate partners get maximum return on their investment.

In addition to featuring his sponsor logos on his driver suit, helmet and 
personal items, Borcheller has negotiated agreements with his teams to carry 
the colors of his primary personal sponsor, K&N Performance Filters, on his 
race cars.

He is also supporting his sponsors with media and fan services.  A new 
website will include Borcheller's race schedule, race highlights, photos, 
sponsor information and a personal insights section about his work with 
Motorsports Ministries and Phoenix high schools.  In addition, he has 
contracted Sylvia Proudfoot to provide media services and Denis Tanney for 
photographic work.

"It has been a busy off-season in every direction," Borcheller noted.  
"Physically getting ready for the race and, from a business standpoint, 
getting all the contracts and proposals - it has been extremely busy.  I'm 
definitely ready to get back to racing!"

details

The Grand-Am Cup season-opener is set for Jan. 31 and the Rolex 24 at Daytona 
for Feb. 1 and 2, both on the 3.56-mile Daytona International Speedway road 
course in Daytona Beach, Fla.  SPEED Channel will televise 16 hours of the 
Rolex 24, on Saturday, Feb. 1 from 12:30 pm to 9 pm and Sunday, Feb. 2 from 6 
am to 1:30 pm ET.  The Grand-Am Cup race will air on SPEED Channel on 
Saturday, Feb. 8 from noon to 1 pm ET.

sponsors

Terry Borcheller's 2003 sponsors include K&N Performance Filters, Infinity2 
Nutrition, Dark Dog, Alpinestars, Bell Helmets, Bob Bondurant School of High 
Performance Driving, Gatorz and Goodyear.  He will also present corporate 
programs for Pirelli Tires and Saleen. 

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Sylvia Proudfoot
spur07@cs.com
403 287 3945