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What to Do When Your Teenager Asks: 'Can I Borrow the Car?'



             GEICO Hosts Virginia Beach Video Premiere January 29
             To Provide Parents with Lesson Plan for Safe Driving

    VIRGINIA BEACH, Va., Jan. 24 -- What is one of the scariest
questions your young teen driver can ask?  At the top of the list is, "Can I
borrow the car?"
    GEICO has invited Virginia Beach area high school parent groups, PTAs,
city officials and civic groups in the area to attend a video premiere of "Can
I Borrow the Car?" to help parents be prepared when that question comes up.
The video premiere is set for Wednesday, Jan. 29, 4 p.m. at GEICO's regional
office, One GEICO Landing, Virginia Beach.
    The video offers specific rules that parents need to establish for
students just learning to drive and makes the case for parents taking charge
of their teen's early driving habits.  GEICO's purpose in premiering the new
video is to help reduce fatal teen accidents.
    Parents need to be aware that:

    More than one-third of all teenage deaths are due to auto accidents.

    "When you look at the statistics like we do," said GEICO Chairman and CEO
Tony Nicely, "we knew we had to do something to help parents become better
informed and give them some real information to help keep their children
safe."
    GEICO is offering the video, brochures and other related safe teen driving
materials free to high school organizations and civic and community groups
that will get the message to parents of young teen drivers.  The video was
originally developed by the Insurance Institute for Highway Safety as teen
crash statistics painted a grim picture of teen driving behaviors.
    More than 75 representatives of local parent organizations in and around
Virginia Beach have been invited to attend the GEICO premiere of "Can I Borrow
the Car?"
    Parents who are interested in attending the Jan. 29 video premier at GEICO
can contact Wendy Daniels at 757-222-7930.
    More information about the program and how to obtain GEICO's safe teen
driving materials is also available on the GEICO Web site,
http://www.geico.com at "Can I Borrow the Car?"
    Media is invited to attend this premier.

    GEICO is the sixth largest auto insurer in the country and uses
television, radio, print media and direct mail to attract customers to call
its 1-800-841-3000 number.  GEICO offers sales and claim services 24 hours a
day, seven days a week, and is the largest direct marketer of auto insurance.
It insures more than 4.8 million policyholders.  For more information, readers
can go to http://www.geico.com .