Sonoma's Infineon Raceway to Host International Clean Vehicle Competition in September
Sonoma's Infineon Raceway to Host International Clean Vehicle Competition in September
Michelin Chooses Sonoma and Infineon Raceway for Fifth Annual Challenge Bibendum(TM) Competition SONOMA, Calif., Jan. 23 Michelin's premier environmental vehicle event, Challenge Bibendum(TM), will return to North America in 2003 and will be centered at Infineon Raceway in the scenic Sonoma Valley. Infineon Raceway, home to NASCAR Winston Cup racing, the NHRA POWERade Drag Racing Series, and American Le Mans Series (ALMS) will be the proving grounds for many of the most environmentally positive vehicles in the world during the event. Set for Sept. 23-25, 2003, this prestigious, international event focuses on environmental and performance testing of the best technologies auto companies around the world have to offer. More than 80 vehicles will take part in Challenge Bibendum, which will include activities in Sacramento and on the Sonoma town square. The Challenge will culminate with a rally of advanced technology vehicles from Infineon Raceway, across the Golden Gate Bridge and into San Francisco. This will be the second Challenge Bibendum held in North America. "Infineon Raceway is the perfect choice for this year's Challenge Bibendum," said Michelin's North American Project Leader Ron Musgnug. "Not only is Infineon an outstanding, world-class track with excellent amenities, but it is nestled in Sonoma Valley -- which is known for its environmental vision and commitment to sustainable growth. As environmental leaders, automotive manufacturers and journalists from around the world come to Challenge Bibendum, they will be welcomed by the beauty and hospitality of Northern California." Infineon Raceway, which was selected over a number of other distinguished sites, hosts the best in motorsports entertainment annually, and is also home to one of the country's busiest motorsports industrial parks. "Challenge Bibendum represents leading-edge technology and the importance of our environment and, in that sense, there could be no better venue than Infineon Raceway and the beautiful Sonoma Valley," said Steve Page, president and general manager of Infineon Raceway. "We are delighted and proud to have been selected to host this wonderful event." The three-day Michelin advanced technology vehicle competition will also serve as an economic stimulus for the Sonoma Valley, which will benefit from an influx of more than 800 automotive industry representatives, environmental leaders and influencers, including 200 international journalists. Sonoma's more than 35 wineries, 40 restaurants and wide array of outdoor activities will see an infusion of visitors from more than 20 countries. The Sonoma Valley Visitors Bureau has been instrumental in not only attracting Challenge Bibendum to the Sonoma Valley, but also securing lodging for the event, as well as facilitating other support activities for those attending. "We are extremely honored to host this world-class event," said Steve Dale, president of the Sonoma Valley Visitor's Bureau. "Michelin's choice of the Sonoma Valley reinforces our status as one of the world's most desired destinations for business and leisure travelers alike." About Infineon Raceway: The raceway features a world-class 12-turn, 2.52-mile road course, quarter-mile drag strip and international-style 16-turn, three-quarter mile karting center, as well as more than 75 businesses in its motorsports industrial park. The raceway, which just completed a $50 million modernization project that has transformed the facility into one of the premier motorsports venues in the country, will host vehicle testing, a Media Learning Center and a "City Drive" that allows journalists to test advanced technology vehicles on real-road conditions. About Challenge Bibendum: Challenge Bibendum(TM), considered one of the premier global events for advanced technology vehicles, was conceived by the Michelin Group as an objective way to bring together and test the best available technologies for environmentally positive vehicles. Challenge Bibendum features vehicles from major vehicle manufacturers on three continents and brings together all facets of the automotive world: vehicle manufacturers, designers, energy suppliers, technical leaders, industrial partners, influencers, government and non- government organizations. The event is open to all energy sources and includes a series of tests rating vehicles on emissions, acceleration, braking, handling, noise and energy efficiency. While some Americans may be unfamiliar with the name "Bibendum", it is well known throughout other areas in the world. Bibendum(TM) is the name of the Michelin Man(TM) -- the towering man of tires that has symbolized Michelin for more than 105 years. The inaugural Challenge Bibendum held in France in 1998 not only showcased 50 low-emission cars, but also celebrated Bibendum's 100th birthday. Complete information about Michelin's upcoming 2003 Challenge Bibendum is available at http://www.challengebibendum.com. Michelin manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America (http://www.michelin.com) employs 25,900 and operates 22 plants in 18 locations.