Budwieser Superbowl Commercials Preview
CLICK4 300Kps Video(Win Media Player)
Click4 56Kps Video(Win Media Player) January 2003 (Newstream) -- Do the phrases "I love you, man!" and "Whassup?!" sound familiar? Budweiser captured the nation's attention with these and other memorable Super Bowl ad campaigns. With over 100 million Americans tuning in, the Super Bowl is by far the biggest TV event of the year. Advertisers spend millions of dollars in this high stakes "game within the game" to win over their audience. But why do marketers spend millions of dollars for a 30 second spot? And how does an advertiser come up with the winning formula? Bob Lachky, VP of Brand Management, Anheuser-Busch, Inc., reveals his secrets and shows classic and upcoming Super Bowl ads, including clips of some of the 11 ads the world's largest brewer will air on the game.