Velant CEO Publishes White Paper on Rules for Logistics Optimization; Dr. Don Ratliff Offers Rules for Logistics Success

    ATLANTA--Jan. 16, 2003--Dr. Don Ratliff, President and CEO of Velant, Inc., a leading provider of transportation planning solutions, announced that he has published a new publicly available white paper entitled "10 Rules for Logistics Optimization."
    The paper offers readers ten fundamental concepts that can provide great potential for cost savings through the use of optimization technology in supply chain management. Dr. Ratliff, who is also Executive Director of The Logistics Institute (TLI) at the Georgia Institute of Technology, originally outlined these logistics ideas at the Council of Logistics Management (CLM) Annual Conference last year. Due to extensive interest in the topic, he recently expanded his presentation into a white paper for the logistics industry.
    "Based on the enthusiastic response we received from CLM and subsequent coverage in industry trade publications, we felt we had some specific logistics insights we could share with the industry," said Dr. Ratliff. "Logistics optimization is neither easy nor cheap, but it is currently the biggest opportunity for most companies to significantly reduce costs. This is especially true in optimizing transportation operations, where companies can realize 10-40% cost savings. This white paper will help shed some light on the essential requirements for capturing value with logistics optimization technology."
    Dr. Ratliff's white paper on the "10 Rules for Logistics Optimization" can be obtained, free of charge, by logging onto the Velant web site at www.velant.com.

    About Velant(TM)

    Velant provides premium transportation planning solutions to private and dedicated fleets, commercial carriers and shippers. The Company's Transportation Management Center (TMC) solution is offered as a managed service, leveraging a combination of next-generation technology combined with logistics specialists to greatly improve the efficiency of truck transportation. Velant's TMC solution optimizes a wide range of logistics decisions, including vehicle routing and scheduling, load building, fleet backhaul coordination, and shipment planning. For more information on Atlanta-based Velant, visit www.velant.com.