Huffington, Puffington, Leave My HUMMERs Alone

Detroit Ad Agency forms 'Hollywood Project' to Help Reduce Hot Air

DETROIT, Jan. 9 -- Brogan & Partners, a Detroit-based full-service advertising agency, reacted today to the creation of the "Detroit Project," an effort to link the use of Sport Utility Vehicles to terrorism.

"You can huffington and you can puffington, but you can't blow my HUMMERs down," says Marcie Brogan, managing partner of Brogan & Partners (who does not have an auto account). Her agency owns two HUMMERs -- one for its Detroit office, one for the North Carolina office. Brogan claims that, in response to Arianna Huffington's Detroit Project, she will soon start the Hollywood Project "to help reduce air in people's heads." "I think there's a somewhat serious risk that terrorists will hear about the Detroit Project and be emboldened by a belief that we're all incredibly stupid," Brogan said. "Perhaps the Hollywood Project will help reduce the amount of hot air coming out of Hollywood elitists, which might not only fight terrorism, it could also reduce global warming." The Hollywood Project is funded by $147 in seed money from Brogan's own pocket, but she's optimistic the organization will grow quickly. "I'm pretty sure Arnold Schwarzenegger would support this effort to eliminate the nonsense being spewed in his own backyard," Brogan laughed. Schwarzenegger is well known for being the first civilian ever to own a HUMMER. Brogan & Partners is an award-winning convergence marketing company that marries online strategies with conventional advertising, public relations and other communications vehicles. A Crain's Detroit Business top-20 agency, Brogan & Partners has offices in Research Triangle, and affiliates in Chicago, Ann Arbor and Silicon Valley. Brogan & Partners specializes in high tech, b2b, tourism, economic development, auto-related, government and healthcare industries. For more information, visit the Brogan & Partners Web site at http://www.brogan.com .