Cobra Electronics Unveils Harley-Davidson Limited Edition CB Radio; Distribution Channel Anticipates Huge Customer Demand

    LAS VEGAS, Jan. 9, 2003; Cobra Electronics Corp. , the market
leader in citizen's band radios, announced today it will begin shipping the first-ever
Harley-Davidson(R) co-branded CB radio in February 2003.  The Limited Edition
model, a striking all-black design featuring classic orange Harley-Davidson
logos on both the radio and microphone, offers users a high-performance CB and
as well as a beautiful collector piece.
    "We're bringing to the market a unique product that combines Cobra's
outstanding brand equity and innovative CB technology with the power of
Harley-Davidson's unparalleled trademark," said James Bazet, president and CEO
of Cobra Electronics.  "This relationship represents yet another important
step in our co-branding strategy designed to strengthen our leadership
position and expand our customer base."
    With the entire production run pre-sold to travel centers, mobile
electronics dealers, and Harley-Davidson dealers, Cobra anticipates its
Harley-Davidson Limited Edition CB to be a significant source of incremental
sales volume.
    This Limited Edition model is based on the world's most popular CB radio
ever, Cobra's 29 LTD.  This classic radio features 40 channels, a full 4 Watts
of power, a front panel microphone connector (for convenient in-dash
installation), a 9 foot microphone cord (for easy reach anywhere within the
cab), tactile controls (for added convenience and safety while adjusting radio
functions), and several other professional features.
    The Harley-Davidson Limited Edition CB radio will have a suggested retail
price of $129.95.