Mazda Sales For December and 2002
IRVINE, Calif., Jan. 3, 2003; Mazda North American Operations (MNAO) today reported a sales volume of 16,971 units in December -- an 11 percent decrease in sales versus the same period last year. Overall, Mazda's year-to-date sales total 258,213 units-down 4.2 percent from 2001.Bolstering Mazda sales last year was the powerful and functional MPV, which led the way with sales totaling 34,403 units -- up 6.9 percent for the year. Sales of the company's sporty Protege line of vehicles also jumped last year with sales of 83,367 units -- a 5.9 percent increase.
"Although Mazda closed 2002 with a slight decline in sales, today we lift the curtain on the year's auto show season, and we're poised to kick of 2003 selling in a big way," said Charlie Hughes, president and CEO of Mazda North American Operations. "The sales of existing products such as MPV and Protege continue to shine, while the recent introduction of our flagship sedan, the MAZDA6, which just hit showrooms last month, along with next week's debut of the 2004 RX-8, has everyone excited."
Overall Mazda sales declined in 2002 thanks in large part to the phasing out of the company's 626 sedan as well as the Millenia. An anchor for many years, the Mazda 626 came to the end of its life cycle in 2002, and the company expects the vehicle's shoes to be adequately filled by it's new flagship, the stylish MAZDA6 sports sedan. The MAZDA6 has garnered tremendous media acclaim and recently was named one of Car and Driver's 10 Best.
Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
Mazda North American Operations today released the following sales figures for December 2002:
Mazda Announces December Sales Month-To-Date Year-To-Date December December % December December % 2002 2001 Change 2002 2001 Change PROTEGE 6,031 6,171 -2.3% 83,367 78,688 5.9% 626 1,603 2,810 -43.0% 40,689 50,997 -20.2% Mazda6 1,581 0 N/A 2,042 0 N/A MILLENIA 917 1,211 -24.3% 18,066 19,849 -9.0% MIATA 536 1,004 -46.6% 14,392 16,486 -12.7% MPV 2,115 2,209 -4.3% 34,403 32,181 6.9% MAZDA TRUCK 995 1,750 -43.1% 20,265 26,131 -22.4% TRIBUTE 3,193 3,908 -18.3% 44,989 45,270 -0.6% Total Vehicles CARS 10,668 11,196 -4.7% 158,556 166,020 -4.5% TRUCKS 6,303 7,867 -19.9% 99,657 103,582 -3.8% TOTAL 16,971 19,063 -11.0% 258,213 269,602 -4.2% MEMO: IMPORT CAR 7,484 8,386 -10.8% 115,825 115,023 0.7% IMPORT TRUCK 2,115 2,209 -4.3% 34,403 32,181 6.9% IMPORT TOTAL 9,599 10,595 -9.4% 150,228 147,204 2.1% DOMESTIC CAR 3,184 2,810 13.3% 42,731 50,997 -16.2% DOMESTIC TRUCK 4,188 5,658 -26.0% 65,254 71,401 -8.6% DOMESTIC TOTALS 7,372 8,468 -12.9% 107,985 122,398 -11.8%