The Film Festival Revs Up With Hot Stars And Cars At The Village At The Lift

FOR RELEASE: January 3, 2003

The Film Festival Revs Up With Hot Stars And Cars At The Village At The LiftGeneral Motors Makes Premiere Appearance at the 2003 Festival

Park City, Utah - From the big screen to the town scene, each year the renowned Film Festival hosts A-list celebrity crowds and unveils the "must-see" hits of the year. This year, General Motors will roll out it's "gotta-have" vehicles at the Festival when the new HUMMER H2 makes an appearance and Cadillac Escalades line the streets of Park City, the driveways of the hottest parties and the red carpets of the biggest premieres.

"GM vehicle's cutting-edge design and technological innovation mirror the daring and breakthrough films that are lauded year after year at the Film Festival." said Mike Jackson, General Motors Western Region General Manager. "So it's a natural fit for GM's hottest vehicles to have a presence at the Festival - where the curtain will rise on the great films of the future."

General Motors will house and display their luxury vehicles at the Village at the lift - a gathering place for celebrities, filmmakers and entertainment elite, and the site for press conferences and post-premiere parties throughout the week. This year, the Village at the lift has been transformed so VIPs will have access to the hottest products and services they need for the Festival - from relaxing at the Fred Segal Beauty Spa and playing in the Sony Play Station Lounge to traveling in comfort and luxury in a Cadillac Escalade.

"General Motors is the perfect automotive sponsor for the Village at the lift," said Jeffery Best, the Village at the lift producer. "The H2 and the Cadillac Escalade are the epitome of style and luxury and really resonate with the celebrity clientele we expect to frequent the Village. We know they will be pampered when they arrive, so why not pamper them on the ride over?"

The Festival is the premier showcase for American and international independent films. Over the years, it has the earned the reputation for rewarding "buzz" making moviemakers for creating daring and breakthrough films. Likewise, General Motors has created its own "buzz" in developing breakthrough and award-winning vehicles that challenge the status quo and push the limits of design and technology.

General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on GM can be found at www.gm.com.