Organic, Inc. and Jeep.com Meet Needs of Online Automotive Consumers
DETROIT--Dec. 30, 2002--J.D. Power and Associates ranked Jeep.com, developed by Organic, Inc., highest in its 2002 Manufacturer Web Site Evaluation Study, released Tuesday, December 10, 2002.
According to J.D. Power and Associates, "Jeep.com is the highest-ranked Web site in the study, improving from 11th overall in the first wave of the 2002 study (published in May 2002). Jeep(R)'s Web site benefits from an uncluttered design, use of clear, clean pictures and a consistent focus on the models."
A global digital services firm, Organic's primary focus is helping clients meet the needs of today's online consumer. "Organic continually strives to build sites that are on the cutting edge of blending technology, simple navigation and a great user experience," said Mark Kingdon, Chief Executive Officer, Organic, Inc. "Ultimately, we want the consumer's online-experience to lead to sales at dealer lots."
Organic, Inc. is partnered with the Chrysler Group in the development of the automotive manufacturer's Chrysler, Jeep and Dodge brand Web sites. Organic works closely with the Chrysler Group to develop sites that provide consumers with the most up-to-date vehicle information in a manner that is creative, entertaining, makes consumers fall in love with vehicles and leads them to the dealership.
Jeep.com delivers an uncluttered design and clear use of clean pictures. It also benefits from easy-to-use navigation that allows consumers to move freely through the site. Other highlights include the "Wrangler Accessorizer" and the "Virtual Tour." The Wrangler Accessorizer allows consumers to personalize their Jeep with Mopar accessories designed to fit their lifestyle. The Jeep Virtual Tour enables consumers to explore the interior and exterior of Jeep vehicles utilizing 360-degree angles. Users are able to fold down seats, listen to the radio and honk the horn.
"Organic understands what our consumers want in a Web site. They deliver vehicle information that is user-friendly, visually appealing and true to our brands," said Jeff Bell, Vice President for Jeep(R) Marketing and Business to Consumer/CRM at the Chrysler Group. Chrysler.com and Dodge.com also improved ranking positions in the study. Chrysler.com moved up into the top ten by ranking seventh, up from 25th in the May 2002 study. Dodge.com made steady improvement, finishing 23, up from 27th.
The J.D. Powers and Associates 2002 Manufacturer Web Site Evaluation Study is designed to measure the usefulness of manufacturer Web sites based on the relative importance of site design, features and usage. Wave 2 of the study includes the experiences of more than 5,500 Internet users who intend to purchase a vehicle within the next two years. Survey respondents are recruited from a variety of sources including Kelley Blue Book, Autotrader.com, Edmunds.com and Yahoo!Autos.
About Organic, Inc.
Organic, Inc. is a professional services firm providing premium business solutions to the global 1000. By integrating strategy, technology and creative implementation, Organic solves complex business challenges and delivers significant value to companies such as DaimlerChrysler, Washington Mutual, Bell Canada and Tommy Hilfiger.