Auto-Q Hires Top Marketing Company to Help Realize Full Potential of Its New Consumer Products

    LONDON--Dec. 18, 2002--Auto-Q (OTCBB:AUTQ) has commissioned Haines McGregor, a well known and respected UK brand development agency, to fully assess the potential of its new retail asset, security and monitoring products.
    This is seen as the precursor to a full scale advertising and promotion campaign to be launched in conjunction with approved retailers.
    Haines McGregor was chosen due to its strong retail pedigree, working with such top companies as Homebase, Sainsbury and Boots in order to realize the full potential of their retail products. Other notable customers include BAE Systems, Universal Studios, Nestle, Safeway and Bayer.
    Haines McGregor was established in 1989 by Brett McGregor and Jeremy Haines and has cemented itself in the UK as one of the premier brand management firms.
    Auto-Q's new retail products are set to be launched in the first quarter of 2003. The retail products will focus on general consumer mobile assets, such as automobiles, yachts and motorcycles, and will allow for bureau monitoring 24 hours per day, 7 days a week for security purposes. Products will allow consumers to track their assets through their home PCs, mobile phones or the internet.
    In case of theft, consumers will be able to shut down the engines of vehicles or boats remotely.
    Products will be sold through high street stores, with strong initial interest shown by retailers throughout the UK. Sales estimates call for the sale of 5,000 units in the first year, with estimated revenue of about $3.8 million.
    According to Auto-Q CEO, Tom Lam: "We are pleased to be working with one of the premier UK brand management companies. Haines McGregor has worked with top international companies in their respective industries, and it speaks for our success in the telematics field that Haines McGregor is working with us on this product line. We have high expectations for our retail product line, and feel that this campaign will help us significantly realize its true potential."

    About Auto-Q

    Auto-Q International is one of the UK's pre-eminent telematics players. Since 1997, the Company has been developing, supplying and installing mobile data acquisition and vehicle tracking systems using global positioning systems and telematics technology. Auto-Q's products are used for vehicle fleet and asset management including tracking and positioning, security, fuel monitoring, navigation, data acquisition and reporting.
    Auto-Q provides global satellite tracking for consumers, businesses and governments in the United Kingdom.
    For more info, please see www.auto-q.com

    Certain statements contained herein are "forward-looking'' statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.
    Factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, economic conditions, market acceptance of products, risks in technology and product development.