CBS Affiliate KLAS-TV Partner to Help Las Vegas Auto Dealers Connect with Local Consumers
CHICAGO--Dec. 10, 2002--Cars.com and KLAS-TV, Las Vegas, a CBS affiliate station, channel 8, announced today that KLAS-TV has joined the cars.com online automotive network. KLAS-TV will now provide local automotive dealerships effective online advertising opportunities with cars.com, a national third-party online automotive site committed to supporting dealers through local affiliate sales partners. Additionally, Nevada consumers will have access to comprehensive car buying information and thousands of local new- and used-car listings at their fingertips.
KLASTV.com (http://www.klastv.com) will provide significant sales and promotional resources to cars.com dealers and advertisers, expanding the cars.com network to include the nation's fastest growing city (source: USA Today). Las Vegas outgrew Nevada and the entire U.S. economy during the past five years and automotive dealer sales of new and used cars in Las Vegas increased 135 percent during that same time (source: 1996, 2001 Market Statistics; Demographics U.S.A.).
"We are excited to be partnering with the such a well-respected television station in the fastest growing market," said Mitch Golub, general manager of cars.com. "This partnership will help us expand our online advertising offering to dealers in the Las Vegas market and meet the needs of consumers who want to easily identify quality listings online and connect with local dealers."
Dick Fraim, president and general manager of KLAS-TV, said, "We are very glad to be participating in cars.com as an affiliate television station. The addition of proven automotive advertising products to KLAS-TV's local news and informational Web site is an important strategic objective for KLAS-TV. We expect great success from the launch of cars.com, and are especially pleased to bring a strong online automotive solution to our Web site, local automotive dealerships and Nevada car buyers and sellers."
KLAS-TV will join more than 170 leading metro newspapers and television stations across the nation in the cars.com network. Cars.com will help local automotive dealers promote their dealerships and connect with informed, ready-to-buy local consumers.
About cars.com
Cars.com is a comprehensive online resource for buying, selling and owning a vehicle. Cars.com pulls vehicle listings from thousands of dealer inventories and classified ads nationwide to offer consumers the best selection of new and used cars. Cars.com combines powerful used-car search and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content, and reviews to help more than three million consumers research cars and connect with local sellers each month. Cars.com maintains a relationship with consumers throughout the vehicle ownership experience, providing expert maintenance advice from public radio's Click and Clack, recall information, service reminders, industry news and resale assistance.
For automotive dealers, cars.com's Online AdPackage offers four different ways to connect with qualified consumers - telephone, e-mail, Web site referral and walk-in. Beyond online advertising, cars.com's SalesCenter enables dealers to manage prospects for maximum sales success. Additionally, cars.com's CustomerCenter helps dealers build lasting customer relationships to capture more revenue and promote loyalty after the close of the sale.
Cars.com also offers integrated solutions to automotive manufacturers and to advertising and e-commerce partners interested in accessing consumers through cars.com's media platform. Offerings include advertising and sponsorship opportunities, lead management, and an eCRM platform currently used by BMW NA, LLC (www.bmwusa.com), Subaru of America (www.subaru.com) and Toyota Motor Sales, U.S.A., Inc. (www.toyota.com).
Launched in June 1998, cars.com is a division of Classified Ventures, LLC, (http://classifiedventures.com), which is owned by seven leading media companies. To become a cars.com dealer or learn more about cars.com products and services, visit www.dealers.cars.com.
About KLAS-TV
KLAS, the first television station in Nevada, is a CBS affiliate owned by Landmark Communications Inc. Its top rated "Eyewitness News" newscasts have received more awards for journalistic excellence than any other station in Nevada. KLAS also operates Las Vegas One, a 24-hour local cable news station, in partnership with Cox Cable and The Las Vegas Sun. KLASTV.COM, the first Las Vegas broadcast website, was launched in 1994 has received national recognition. It remains the most visited local broadcast site. In April of 2000, KLAS continued its string of "firsts," becoming the first station in Nevada to broadcast in HDTV.