CASCAR Takes a Dogmatic Approach to 2003

CASCAR Takes a Dogmatic Approach to 2003

New York, NY - Dogmatic, Inc., a full-service creative agency with offices
in New York and Los Angeles, announced today its partnership with CASCAR,
Canada's premier stock car racing series.  Beginning in the 2003 season,
Dogmatic, Inc., will be an associate sponsor of the CASCAR Super Series, but
the relationship will mean much more than that to both parties.

Dogmatic will provide creative services to CASCAR, launch a new version of
www.cascar.ca, assist with series marketing material, and consult with
CASCAR regarding media promotion strategies and event production.  The
company is also on board with a program that provides contingency awards to
CASCAR race teams at each Super Series race.

Dogmatic provides a wide range of creative services to its clients, which
include Pepsi, Coach, Victoria's Secret, and The Rolling Stones. Recent
projects have been as diverse as shooting, on-site production, and live
worldwide satellite feed of the press conference launching the current
Rolling Stones “40 Licks” tour, to producing corporate video and animated
short films for Pepsi, to full-out television commercial production through
Dogmatic’s TREAT division.  More information about the company’s projects is
available at the company’s website: www.dogmatic.com.

Co-owners Laurel Harris and Michael Santorelli are thrilled about the
opportunity to expand their company's reach north of the 49th parallel and
the chance to demonstrate some of what Dogmatic has to offer to CASCAR fans,
teams, drivers, and corporate partners.

"CASCAR racing is high-energy, exciting, and competitive.  That combination
suits us perfectly," said Harris.  "It is just like the mainstream
entertainment industry in which we work every day, and also very much like
the team of people we have assembled at Dogmatic."

The relationship is exciting for CASCAR as well.  "The commitment that
Dogmatic is making, both in terms of direct assistance in the area of
interactive and marketing services, and in the provision of contingency
awards to the teams, is tremendous.  They are really jumping in with both
feet," said Tony Novotny, CASCAR President.  "We are also very pleased to be
able to provide them this opportunity to showcase and sell their services
both on a business-to-business platform within the CASCAR family and to the
knowledgeable consumers who comprise the CASCAR audience."

Watch for the new CASCAR web presence as the season approaches and for an
announcement detailing the Dogmatic contingency award program. For more
information please feel free to contact Richard Coughlin, CASCAR Director of
Marketing.


Contact CASCAR, London office: (519) 641-1214, Toronto office: 416-531-4714,
or visit www.cascar.ca. If you know of someone else who would like to
receive these releases, please send a note to: 2rc@sympatico.ca. If you wish
to be removed from this release list, please send a note to the same
address. Thank you.