Saab Partners with Kaon to Enhance Online Shopping Experience; Saab Extends History of Innovation to Web Site
MAYNARD, Mass.--Dec. 4, 2002--Saab Cars USA, Inc. and Kaon Interactive Inc., today announced the formation of a partnership to use Kaon's 3D product display technology to launch the all-new 2003 Saab 9-3 Sport Sedan."Saab reviewed proposals from several suppliers of 3-dimensional imaging to support the launch of the all new 9-3 Sport Sedan, we choose Kaon because they provide the highest quality and the greatest versatility." commented Richard Amling, Saab Webmaster. "We expect our 3D models from Kaon to let the online shopper virtually experience the vehicle - helping to drive them to the dealer showroom. Saab is excited to partner with Kaon to bring leading edge 3D technology to the 9-3 Sport Sedan launch."
Tim Palmer, Kaon Vice President of Marketing said, "Kaon helps global companies like Saab achieve new product profitability faster by changing the way they use images to launch new products. Saab realizes they can extract enormous value from their initial investment with Kaon. In addition to displaying the new 9-3 Sport Sedan in 3D on their Web site with no plug-in, Saab can use the 3D models in PowerPoint(R) and for training and customer service applications. In combination, these products and services will allow Saab to simultaneously reduce product imaging costs and generate impressive results."
About Saab Cars USA, Inc.
Saab Cars USA, Inc., a wholly owned subsidiary of Saab Automobile AB, is the importer and distributor of Saab 9-3 and 9-5 automobiles and is headquartered in Norcross, GA, near Atlanta. Saab Automobile AB, owned by General Motors, is active in more than 50 countries worldwide. For more information, please visit www.saabusa.com.
About Kaon Interactive Inc.
Kaon helps global companies reach new product profitability faster by changing the way they use images to launch new products. With ultra-high resolution and geometric precision, Master Models from Kaon can be used to quickly and inexpensively extract still images, video clips, and virtual product models for use in a broad range of marketing, sales, training and service applications. Kaon customers include Cisco, Dell, Hitachi, Nokia, Panasonic and Sony. For more information visit www.kaon.com.
Kaon and Kaon Interactive are registered trademarks of Kaon Interactive Inc.