Mercedes-Benz USA Records All-Time Best November Sales Up 3.4%
MONTVALE, N.J., Dec. 3 -- Mercedes-Benz USA (MBUSA) reported its all-time best November on record with sales of 19,374 new vehicles, an increase of 7.5 percent over last November's record of 18,014. Year-to-date sales also hit an all-time record with 191,937 units sold, up 2.9 percent over last year's record-setting pace of 186,562.Sales volume was led by the all-new 2003 E-Class which brought the total for the model line up to 5,511 units sold in November, a 78.4 percent increase over November 2001. On a year-to-date basis, the C-Class model line was the volume leader with 58,429 new C-Class sedans, coupes and wagons sold, a 27.5 percent increase over the same period last year.
"We've established incredible momentum this year with introductions of fun-to-drive vehicles with innovative technology, such as the S-Class with Pre-Safe, 4Matic all-wheel drive on the C-Class and S-Class and of course, the all-new SL," said Keith May, vice president of sales for MBUSA. "These initiatives have positioned Mercedes-Benz USA to finish 2002 with yet another record-breaking year."
Other highlights for the month included major sales gains for the high-end model lines which were boosted by the recent launch of the facelifted S-Class sedan. As a group -- the top-of-the-line CL coupes, SL-roadsters and S-Class sedans -- increased 46 percent for the month (4,035 vs. 2,756) and 12 percent year-to-date (34,840 vs. 31,179) compared with the same periods in 2001.
Separately, through its Starmark pre-owned vehicle program, MBUSA saw a 15.2 percent increase in year-to-date sales (39,743 vs. 34,492). For the month of November, Starmark sales increased 14.5 percent to 3,700 compared to 3,231 in November 2001.
Model Nov. '02 Nov. '01 Monthly % YTD 2002 YTD 2001 Yearly % C-CLASS TOTAL 4,715 5,144 -8.3% 58,429 45,809 27.5% E-CLASS TOTAL 5,511 3,089 78.4% 36,482 40,102 -9.0% S-CLASS TOTAL 2,349 2,181 7.7% 18,746 23,788 -21.2% CL TOTAL 360 394 -8.6% 3,527 3,365 4.8% SL TOTAL 1,326 181 632.6% 12,567 4,026 212.1% CLK TOTAL 1,245 2,183 -43.0% 15,999 17,131 -6.6% SLK TOTAL 437 656 -33.4% 7,387 10,654 -30.7% M-CLASS TOTAL 3,147 3,969 -20.7% 35,921 41,470 -13.4% G-CLASS TOTAL 284 217 30.9% 2,879 217 1226.7% GRAND TOTAL 19,374 18,014 7.5% 191,937 186,562 2.9%