Scania voted Most Admired Company in the
Brazilian truck industry
Scania has been voted ‘Most Admired Company’ by the
Brazilian business magazine Carta Capital. In its
verdict, the magazine referred particularly to
Scania’s strong brand, innovativeness and spirit of
corporate citizenship.
The ‘Most Admired Company’ award, which is modelled on
the annual corporate rankings published under the same
name by Fortune in the USA, is based on interviews
with 1,250 managers from almost 600 Brazilian
companies.
The companies included in the study were assessed on
the basis of eleven different criteria. Scania was
ranked as the best company under six of these, making
it a clear first ahead of competitors such as Volvo
and DaimlerChrysler.
"The award is an acknowledgement of the 45 years that
Scania has been operating here in Brazil. Over the
years, the Scania name has become synonymous with the
best truck on the market, both among people in the
industry and the majority of Brazilian company
leaders," comments Emanuel Queiroz, head of Scania’s
marketing operations in the Brazilian market.
Scania has been building trucks and buses in Brazil
since 1957. In that time, it has sold almost 170,000
vehicles. Of these, about 110,000 are still in service
on Brazilian roads according to the national vehicle
registration authority, Renavam.
Scania’s production plants in São Paulo, Brazil,
Tucumán, Argentina and San Luis Potosí, Mexico are
part of the company’s global production network.
Vehicles and parts are also supplied to markets
outside Latin America.
For further information, please contact Hans-Åke
Danielsson, tel. +46-8-553 856 62.
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