Abel Solutions Inc. Puts NASCAR Sponsors in the Driver's Seat
ATLANTA--Nov. 19, 2002--Abel Solutions Inc., an Atlanta-based Web design company, has secured the pole position in the race to link fans of America's #1 spectator sport to the interactive Internet sites of key NASCAR sponsors like Coca-Cola and Siemens. The firm's extensive experience with building and managing NASCAR-related sites is helping companies maximize their sponsorship investment in the leading motorsports property.
"An interactive fan site is a necessary and key component to a fully integrated NASCAR sponsorship program," explains Kevin Abel, president of Abel Solutions. "Marketing and advertising studies reveal that NASCAR fans are among the sporting world's most brand-loyal consumers. Our sites give race fans a fun and exciting medium to connect with the sport, and offer corporate sponsors a unique and powerful tool to reach, connect and deliver their message to these fans."
Abel Solutions works carefully with each client -- regardless of their level of NASCAR sponsorship -- to customize a site based on their unique business strategies. Each site fully integrates and complements a company's sponsorship goals, thus helping clients achieve and surpass desired results. Companies can further enhance their sites with interactive games, polls, screensavers, shopping carts and promotional sweepstakes -- all designed to generate repeat fan traffic.
In addition to these cutting-edge design and multimedia components, robust databases and software tools monitor traffic and capture/report valuable visitor information. This data can be re-used for future marketing purposes and assist in quantifying the sponsor's NASCAR investment. Detailed case studies and site examples can be found at www.abelsolutions.com.
Corporate sponsors are utilizing the Internet to capitalize on the rapidly-increasing online usage statistics of NASCAR fans. Total Internet hours logged among the sport's hardcore fans have increased by double-digit rates in recent years, and time spent visiting NASCAR-related sites has jumped more than 100 percent.
"The dynamic, real-time nature of our interactive Web sites and proactive e-mail programs provides a beneficial opportunity for NASCAR sponsors to quickly reach more fans in a unique and fun way," adds Abel. "Whether their goal is to enhance brand image, increase sales or build community among franchisees or employees, the sponsor is able to leverage this medium to complement their existing investment."
About Abel Solutions
Abel Solutions Inc. combines outstanding technical expertise and a proven development methodology with the collaborative potential of the Internet to build dynamic, Web-based business solutions enabling creative, efficient interaction between a company and its customer, partners and employees.
Additional information regarding Abel Solutions, Inc. may be obtained at www.abelsolutions.com or by contacting Kevin Abel or J.C. Layton at 678/393-1704.