DICK DIXON SETS A NEW SEMA RECORD, WINNING THE AMBASSADOR OF THE YEAR AWARD FOR THE SECOND STRAIGHT YEAR

LAS VEGAS (Nov. 8, 2002) — Dick Dixon of Access RPM Yellow Pages set a 
new record for SEMA, the Specialty Equipment Market Association, when he 
received the automotive trade association’s “Ambassador of the Year” 
award at SEMA Show 2002. This is the second straight year Dixon has 
won—a first in SEMA history. The Ambassador of the Year award is given 
to the SEMA member who recruits the most people or companies to join 
SEMA during the year. To capture the award, Mr. Dixon performed the 
amazing feat of recruiting 34 new members in a single year.

"It’s a tremendous honor to win this award back to back, and there are two principal causes for seeking the win this year," 
said Dick Dixon, publisher of Access RPM Yellow Pages. "The primary cause was a tribute to my dad, Dick Dixon, Sr., 
because this year marks the 40th anniversary of him introducing me to this wonderful industry. The second cause was 
simply SEMA being a great organization and the flagship for the specialty automotive industry. SEMA has been a 
tremendous asset in building my business over the last six years, and this is just one way I like to give something back. This 
industry is my lifeblood, and as a proactive person in the business, I wanted to share with other potential ambassadors what 
a great organization from the ground up SEMA represents. I truly encourage all SEMA members to carry the SEMA banner 
for the betterment of our industry."

"We are honored to present Dick Dixon with the Ambassador of the Year award for the second straight year," said Billie 
Petty, membership services manager for SEMA. "With help from all of our ambassadors, SEMA is going strong at the 10th 
anniversary of our ambassador program. We look forward to continuing our growth into the coming year by making the 
revised ambassador program more interesting and challenging than ever."


There are currently 157 SEMA membership ambassadors. They recruited more than 200 new members in SEMA fiscal year 
2002 (July 1, 2001-June 30, 2002). Second-place Ambassador of the Year honors went to Don Crassweller of Crassweller 
Media, who signed on eight new members.

Petty said that SEMA will enhance its ambassador program in 2003 as it launches into its second decade. The winner and 
the runner-up of the Ambassador of the Year award will receive more coverage in all of the SEMA publications. All SEMA 
Ambassadors will be mentioned in each issue of SEMA Member News and SEMA News. There will now be four levels of 
participation in the ambassador program--bronze, silver, gold and platinum--based on the points accumulated through 
various levels of involvement and total number of members recruited, as well as the involvement of the new members 
recruited.

SEMA represents the $26 billion specialty automotive industry. The trade association has more than 4,500 member 
companies. It is the authoritative source of research data, trends and market growth information for automakers and the 
specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology 
products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 
1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or 
www.enjoythedrive.com.