Young & Rubicam Wins Ford Credit Business

    DEARBORN, Mich.--Nov. 7, 2002--Ford Credit, a world leader in providing automotive financial services, has named the Detroit office of Young & Rubicam its integrated advertising agency of record.
    The agency will work with Ford Credit to develop an integrated communication strategy and implementation plan that will promote Ford Credit and its portfolio of products to consumers. The assignment also includes the creation of new tools that will help sell the value of Ford Credit to Ford Motor Company dealers.
    "Y&R is a great choice for us," said Tom Wennerberg, Director, Automotive Marketing, Ford Credit North America. "We require expertise across multiple marketing disciplines, and Y&R brings it together for us. We look forward to partnering with them to strengthen the Ford Credit brand and sharpen our message to dealers and retail customers."
    James Risk, Executive Vice President, Ford Group Director, The Y&R Group, Detroit, will lead the agency team. "Ford Credit is a strong brand and one that we are honored to work with," Risk said. "We hope to build on our knowledge of the Ford brand and bring our experience at integrated communications to the table on behalf of this client. "
    Ford Credit is a wholly owned subsidiary of Ford Motor Company and is the world's largest automotive finance company. Now in its 43rd year, Ford Credit provides vehicle financing in 36 countries to more than 11 million customers and more than 12,500 automotive dealers. More information can be found at www.fordcredit.com.
    Young & Rubicam Inc. is a world leader in commercial communications -- a network of preeminent companies in advertising, perception management and public relations, brand identity and design, direct and database marketing and health care communications. Headquartered in New York, Young & Rubicam ranks among the world's leading global marketing communications companies, and is a member of the WPP Group.