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Dana Automotive selects Profile Systems' MasterDepot for Item Dat a Management

The release below went over BW this morning.  I am available for background
at your convenience.  Regards, John

John Fitzpatrick
Vice President of Business Development
Profile Systems, Inc
123 Interstate Drive
West Springfield, MA 01089

413-737-2000 x132
413-737-2220 fax

www.profilesystems.com

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Dana Automotive Aftermarket Group (AAG) 
Selects Profile Systems' MasterDepot® 
Item Data Management Solution

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HTML view is posted at: http://www.profilesystems.com/press-11-6-2002.html

West Springfield, MA - November 6, 2002 - The Dana Automotive Aftermarket
Group (AAG), a division of the Dana Automotive Corporation, has selected the
Corporate Edition of Profile  Systems' MasterDepot® solution to serve as
their central repository of synchronized product,  packaging and pricing
data for the division's multiple business units.

MasterDepot Corporate Edition is a comprehensive item data management
software that enables  organizations to gather, manage and exchange
accurate, complete and synchronized product and  pricing information -- both
internally and externally with multiple trading partners in  multiple
electronic formats.  Dana AAG's use of MasterDepot will insure data
consistency and  uniformity across their multiple divisions and disparate
enterprise systems - allowing them  to better serve customers and trading
partners, reduce transaction errors and costs, and  improve the accuracy of
invoices, purchase orders and other order management documents.

"MasterDepot is the right solution, and Profile Systems is the right
partner," says Jerry  McCabe, Vice President of Marketing of the Dana
Underhood Group.  "The path to supply chain  excellence starts with good
data and MasterDepot, with the depth of its database and the  sophistication
of its data gathering, maintenance and importing/exporting functionality is
the right solution for our complex needs."  

Mr. McCabe was recently featured at the annual eForum Conference of the
Automotive  Aftermarket Industry Association (AAIA), where he shared Dana's
plan for the management and  distribution of product information between
divisions and to Dana customers.  "At first, I  didn't hear it.  Then I
ignored it.  Finally, I refused to believe it." offered McCabe while
discussing what he has learned to be the "inescapable truth" of modern
e-commerce, "It's all  about the data."  To view the presentation, select
the AAIA link at  http://www.profilesystems.com/index.html.

"We are delighted to further expand our relationship with Dana," says Edward
Mallen,  President and Chief Executive Officer of Profile Systems.  "Dana is
demonstrating true  leadership and vision within the automotive aftermarket
as we help it to build a long-term,  sustainable process for managing
product data with over 200 internal locations and with  their customers." 

Working with Dana and its key trading partners, Profile Systems will provide
extensive data  field matching and synchronization services, insuring that
all common data fields, such as  part numbers, definitions, barcodes, and
VMRS codes, are matched within customer and trading  partner databases.
Data matching and alignment sets the stage for ongoing synchronization  that
delivers lower transaction costs in the trading relationship by reducing
order errors,  adjustments and returns. 

Importantly, the Dana AAG MasterDepot database will maintain and structure
data in  compliance with the Product Information Exchange Standard (PIES)
developed by the Automotive  Aftermarket Industry Association (AAIA).  PIES
is a standardized data format that will help  insure compatibility among
trading partners within the supply chain's automotive and  heavy-duty
aftermarkets.

Over 100 companies  - from a broad range of verticals, including consumer
packaged goods,  medical/surgical, MRO supplies, electrical, HVACR and
automotive aftermarket - have  purchased or licensed the MasterDepot
solution.  MasterDepot features and functions, include  the ability to
create and store hundreds of unique data fields for each product, including
expanded product descriptions, attributes, catalog numbers, commodity codes
(UPC/UNSPSC),  private pricing, image location links, data sheets, and
industry classifications, etc. 

About Profile Systems

Based in West Springfield, Massachusetts, Profile Systems is a privately
held developer of  product data and supply chain management solutions for
business-to-business electronic  commerce. Founded in 1994, the company's
products include MasterDepot® product data  management and synchronization
solution, ProSAIM® Supplier Assisted Inventory Management  software for
automating replenishment. 

The company also offers extensive consulting services, including product
data cleanup,  supplier enablement/assessment , inventory consulting and
overall electronic commerce and  supply chain scoping projects. The
company's customers include Johnson Controls,  Osram-Sylvania, Hubbell, CVS
and The Stanley Works among others.  More information about  Profile Systems
can be found by visiting - www.profilesystems.com or by calling 413-737-2000

About Dana

Dana Corporation is one of the world's largest suppliers of components,
modules and complete  systems to global vehicle manufacturers and their
related aftermarket.  Founded in 1904 and  based in Toledo, Ohio, the
company operates some 300 major facilities in 35 countries and  employs more
than 75,000 people.  The company reported sales of $12.3 billion in 2000.
Dana's Internet address is http://www.dana.com.