Bombardier Recreational Products: Bombardier Ski-Doo Snowmobile Featured in New James Bond Film, Die Another Day

    MONTREAL--Nov. 4, 2002--Bombardier (TSX:BBD.A.TO) (TSX:BBD.B.TO) Ski-Doo(R) MX Z(R)-REV(TM) snowmobile will be featured in MGM Pictures and EON Productions Die Another Day(1), the latest episode of the widely popular James Bond(1) movie series, produced by Michael G. Wilson and Barbara Broccoli.
    "MGM's choice definitely speaks to Bombardier's ability to produce the most technologically innovative and advanced vehicles on the market, characterized by a highly sophisticated design," said Mr. Michel Baril, President and Chief Operating Officer of Bombardier Recreational Products. "We are excited to showcase our leading-edge Ski-Doo snowmobile in this latest chapter of the Bond series," added Mr. Baril.
    "When it became clear that we needed an exciting vehicle to be featured in an Iceland storyline, we researched the snowmobile market and looked to Bombardier to share its expertise and supply a sophisticated snowmobile with a high-tech edge. The Bombardier Ski-Doo MX Z-REV snowmobile fit the bill perfectly," stated Mr. Keith Snelgrove, Senior Vice President Global Business Strategy of EON Productions (Bond Marketing Inc.).
    Bombardier supplied 14 snowmobiles as well as top-of-the-line Ski-Doo clothing gear for the film.
    The cornerstone of the Bombardier-007(1) partnership is the limited edition Ski-Doo MX Z-REV 007 snowmobile. Bombardier designers kept special agent James Bond in mind when developing the look of this special edition model - a black and silver body accented with red and chrome. Much like the clever gadgets that master engineer Q and his team of experts have crafted for the world's favorite spy for more than 40 years, the Bombardier MX Z-REV 007 snowmobile features all the latest technological innovations.
    One thousand of Bombardier's special edition Ski-Doo MX Z-REV 007 snowmobiles will be available for sale to customers in Canada, the United States and Scandinavia.
    Audiences will soon be able to catch the Bombardier snowmobile's featured appearance in Die Another Day, opening in theatres in Canada, the U.S. and U.K. on November 22, 2002. Starring Pierce Brosnan, Halle Berry, Toby Stephens, Rosamund Pike, Rick Yune, John Cleese and Judi Dench, Die Another Day was directed by Lee Tamahori from a script by Neal Purvis and Robert Wade.
    Bombardier Recreational Products designs, develops, builds, distributes and markets utility vehicles, Rotax(R) engines, Ski-Doo(R) and Lynx(R) snowmobiles, Bombardier(TM) ATVs, Sea-Doo(R) watercraft and sport boats, Bombardier Fish Hawk(TM) as well as Evinrude(R) and Johnson(R) outboard marine engines and Ficht(R) direct fuel injection technology.
    Bombardier Inc., a diversified manufacturing and services company, is a world leading manufacturer of business jets, regional aircraft, rail transportation equipment and motorized recreational products. It also provides financial services and asset management in business areas aligned with its core expertise. Headquartered in Montreal, Canada, the Corporation has a workforce of some 80,000 people in 24 countries throughout the Americas, Europe and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2002 stood at $21.6 billion Cdn. Bombardier trades on the Toronto, Brussels and Frankfurt stock exchanges (BBD, BOM and BBDd.F).

    Note to the editor: A complete backgrounder document is attached to this press release for more detailed information.

    BACKGROUNDER

    About the New Ski-Doo MX Z-REV Snowmobile

    The Ski-Doo(R) MX Z(R)-REV(TM) snowmobile is truly different from anything else on the snow. Bombardier's advanced design team and ergonomics consultant moved the driving position significantly forward on the vehicle. This dramatic position shift enhances the overall handling and performance of this innovative snowmobile, and seats the driver more comfortably for riding. Moving the rider forward is the most radical change in snowmobile architecture in more than 40 years.
    The styling of Ski-Doo MX Z-REV snowmobile is as impressive as its ergonomics. Its revolutionary architecture allowed the designers and engineers to revisit the entire proportion of this snowmobile, thereby creating a very unique, state of the art snowmobile. The Ski-Doo REV's superb blend of art and science demonstrate how Bombardier engineering and design combine their efforts to create ground-breaking, industry-leading products.
    As a result of these, and numerous other important departures from traditional snowmobile design, the MX Z-REV snowmobile was proven last season to be a superior performer on snowmobile race tracks. Racers on MX Z-REV snowmobiles dominated the rugged snocross circuit by winning 14 of the 17 major events. Two of these wins included the ESPN Winter X-Games gold medals.
    The MX Z-REV snowmobile is a winner in the showroom too. It offers many cool features such as, a full, easy-access trunk, side-panel engine access and electronic gauges directly influenced by the latest automotive technology, including full needle sweep at start-up activation.
    That's why, when EON Productions of the James Bond movies wanted a snowmobile in tune with their reputation for futuristic technology, they chose the Ski-Doo MX Z-REV snowmobile. In the James Bond tradition, Bombardier created an incredibly high-tech version of the MX Z-REV that is the most sophisticated snowmobile Bombardier has ever produced. Bombardier worked with Bond movie producers to design the striking black, silver and red design, complete with special 007 decals.
    For more information on the Ski-Doo MX Z-REV and the Ski-Doo James Bond Promotion, including videos and an online action game, visit www.ski-doo.com.

    (R), (TM) Trademarks of Bombardier Inc. or its subsidiaries.

    (1) Trademarks of Danjaq LLC, used under license.

    Photos avalaible: at the following address: www.ski-doo.com/Bond007/

    Other versions available at CCN Matthews website:

    German: http://www2.cdn-news.com/database/fax/2000/GERMAN-BOND-Final.PDF
    Finnish: http://www2.cdn-news.com/database/fax/2000/FINNISH-BOND-FINAL.PDF
    French: http://www2.cdn-news.com/database/fax/2000/FRANCE-BOND-Final.PDF
    Swedish: http://www2.cdn-news.com/database/fax/2000/SWEDISH-BOND-FINAL.PDF
    Spanish: http://www2.cdn-news.com/database/fax/2000/SPANISH-BOND-Final.PDF