Ford Motor Company Reports October U.S. Sales - They Stink
DEARBORN, Mich., Nov. 1, 2002; U.S. customers purchased or leased 287,975 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in October, down 31 percent compared with last October's record sales. A year ago, Ford Motor Company broke a 24-year old sales record when sales climbed 34 percent compared with October 2000."Consumer fundamentals remain supportive for auto sales," said Jim O'Connor, Ford Group Vice President, North America Marketing, Sales and Service. "While overall consumer confidence indices have slipped, these same surveys reveal consumers continue to believe it's a good time to buy a new car or truck, and that mood certainly has been validated by the high level of auto sales in the last few months."
October sales for the all-new 2003 Ford Expedition and Lincoln Navigator were strong in relation to the overall industry. Expedition sales were 14,780 -- the highest sales month so far for Ford's new full-size sport utility vehicle. Navigator sales were 3,077, its second highest month since the introduction of the 2003 model. The Expedition and Navigator debuted in June.
"Expedition and Navigator are off to a great start," said O'Connor, "and they have made important contributions to our improving financial results and market share. We are particularly encouraged by the latest industry data, which confirms that our share of the retail market continues to trend upward."
Jaguar and Land Rover continued their record setting sales pace. Jaguar sales were 4,278, up four percent and Land Rover sales were 3,471, up 53 percent.
FORD MOTOR COMPANY OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
Sales By Brand
Ford 239,142 348,577 -31.4 2,527,611 2,807,682 -10.0
Mercury 20,786 37,519 -44.6 226,627 270,058 -16.1
Lincoln 11,900 15,302 -22.2 126,212 136,730 -7.7
Jaguar 4,278 4,126 3.7 52,284 33,970 53.9
Volvo 8,398 10,455 -19.7 91,446 107,324 -14.8
Land Rover 3,471 2,264 53.3 33,531 20,536 63.3
Total Ford
Motor Company 287,975 418,243 -31.1 3,057,711 3,376,300 -9.4
Memo: Cars and Trucks
Cars 104,621 158,996 -34.2 1,140,965 1,300,514 -12.3
Trucks 183,354 259,247 -29.3 1,916,746 2,075,786 -7.7
Total Ford
Motor Company 287,975 418,243 -31.1 3,057,711 3,376,300 -9.4
Information Only
(Not Included Above)
TH!NK Neighbor 1,034 0 NA 4,442 0 NA
Memo: Selling Days 27 27 257 257
FORD BRAND OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
Crown Victoria 5,810 6,647 -12.6 69,356 82,900 -16.3
Taurus 28,264 33,430 -15.5 275,279 308,512 -10.8
Focus 21,841 33,439 -34.7 211,126 234,054 -9.8
Thunderbird 1,139 1,315 -13.4 16,652 1,898 NA
Mustang 10,442 22,202 -53.0 122,279 148,363 -17.6
Escort 2,652 8,952 -70.4 47,772 78,846 -39.4
Total Ford Cars 70,148 105,985 -33.8 742,464 854,573 -13.1
Escape 12,931 24,402 -47.0 118,697 139,967 -15.2
Explorer 35,683 44,640 -20.1 363,719 348,095 4.5
Expedition 14,780 15,390 -4.0 127,638 149,353 -14.5
Excursion 2,054 3,452 -40.5 24,958 29,306 -14.8
Econoline/Club Wagon 13,293 12,420 7.0 139,295 133,940 4.0
Windstar 12,415 17,261 -28.1 126,170 151,692 -16.8
Ranger 15,491 22,098 -29.9 196,780 239,768 -17.9
F-Series 61,686 102,424 -39.8 681,883 753,280 -9.5
Heavy Trucks 661 505 30.9 6,007 7,708 -22.1
Total Ford Trucks 168,994 242,592 -30.3 1,785,147 1,953,109 -8.6
Total Ford Brand 239,142 348,577 -31.4 2,527,611 2,807,682 -10.0
LINCOLN AND MERCURY BRAND OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
Grand Marquis 7,650 14,686 -47.9 67,525 98,702 -31.6
Sable 5,333 10,656 -50.0 89,035 90,210 -1.3
Cougar 1,875 3,883 -51.7 16,681 26,262 -36.5
Total Mercury Cars 14,858 29,225 -49.2 173,241 215,174 -19.5
Town Car 4,698 5,978 -21.4 51,272 57,385 -10.7
Continental 923 2,084 -55.7 14,298 17,282 -17.3
LS 2,932 3,976 -26.3 33,257 34,979 -4.9
Total Lincoln Cars 8,553 12,038 -28.9 98,827 109,646 -9.9
Total Mercury
and Lincoln Cars 23,411 41,263 -43.3 272,068 324,820 -16.2
Villager 1,236 3,620 -65.9 14,256 18,235 -21.8
Mountaineer 4,692 4,674 0.4 39,130 36,649 6.8
Total Mercury Trucks 5,928 8,294 -28.5 53,386 54,884 -2.7
Blackwood 270 NA NA 2,462 NA NA
Navigator 3,077 3,264 -5.7 24,923 27,084 -8.0
Total Lincoln Trucks 3,347 3,264 2.5 27,385 27,084 1.1
Total Mercury
and Lincoln Trucks 9,275 11,558 -19.8 80,771 81,968 -1.5
Total Mercury
and Lincoln Vehicles 32,686 52,821 -38.1 352,839 406,788 -13.3
Total Lincoln Brand 11,900 15,302 -22.2 126,212 136,730 -7.7
Total Mercury Brand 20,786 37,519 -44.6 226,627 270,058 -16.1
JAGUAR BRAND OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
XJ 628 647 -2.9 7,149 8,479 -15.7
S-TYPE 1,470 1,353 8.6 13,268 16,757 -20.8
X-TYPE 1,876 1,755 6.9 28,572 4,242 573.6
XK 304 371 -18.1 3,295 4,492 -26.6
Total Jaguar 4,278 4,126 3.7 52,284 33,970 53.9
VOLVO BRAND OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
S40 1,183 1,782 -33.6 13,273 20,182 -34.2
V40 207 207 0.0 2,330 2,885 -19.2
S60 2,566 2,933 -12.5 33,185 29,850 11.2
S70 1 0 NA 1 226 -99.6
V70 1,218 947 28.6 9,111 12,788 -28.8
V70 XC 1,324 2,833 -53.3 17,007 20,173 -15.7
C70 234 189 23.8 3,221 3,846 -16.3
XC90 290 NA NA 290 NA NA
S80 1,375 1,564 -12.1 13,028 17,374 -25.0
Total Volvo 8,398 10,455 -19.7 91,446 107,324 -14.8
LAND ROVER BRAND OCTOBER 2002 U.S. SALES
October Month % October CYTD %
2002 2001 Change 2002 2001 Change
Range Rover 806 386 108.8 6,563 3,983 64.8
Discovery 1,417 1,878 -24.5 14,289 16,553 -13.7
Freelander 1,248 NA NA 12,679 NA NA
Total Land Rover 3,471 2,264 53.3 33,531 20,536 63.3