Wiley Selects MindLeaders to Produce For Dummies e-Learning
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Business & High-Tech Editors
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NEW YORK--Oct. 30, 2002--
Partnership will combine one of the world's most recognizable brands
and high quality content with MindLeaders ability to produce and
market superior self-paced e-Learning to businesses
John Wiley and Sons, Inc., announces today the partnership to license valuable content from the best-selling For Dummies(R) brand with MindLeaders(R), a provider of integrated e-Learning solutions. MindLeaders is the one-stop online learning marketplace that provides over 1,000 courses and best-of-breed integrated e-Learning solutions through its partnerships with leading companies.
"Wiley's partnership with MindLeaders to create and distribute self-paced e-Learning courses is a natural extension of our brand management strategy. With more than 110 million For Dummies books in print, this trusted brand has proven over and over to be an invaluable resource. Extending For Dummies into e-Learning products offers an alternative to the print product that has been trusted throughout the years to help conquer "how to" topics ranging from computers, cooking, and careers to personal finance, public speaking and parenting," says Katherine Schowalter, Senior Vice President - Professional & Consumer Publishing, John Wiley & Sons, Inc.
According to Cushing Anderson, the IDC program director for Learning Services Research, "this deal represents the first time a major book publisher has sought a strategic alliance with an e-Learning content provider to transform such a well-known book brand that has enjoyed worldwide appeal into a high-quality and engaging training product available through the Internet. Training managers and information technology managers need to overcome employee's resistance to training. The irreverent For Dummies learning series will be familiar to employees and trusted by managers. A strong combination in the cluttered market of information technology training offerings."
The primary focus of the courses produced will be targeted to business markets wanting fast, easy-to-understand and comprehensive information organized in an e-Learning format. "The For Dummies books have gained significant acceptance among information technology professionals due to their accuracy, applicability and their attitude," said Angus Carroll, MindLeaders chief operating officer. "While the home audience was the original focus, these titles have grown to appeal to the entire spectrum of technology users."
About Wiley, Inc.
Wiley is a global knowledge company with a diverse portfolio of technology, business, consumer and how-to brands, computer-based learning tools, Web-based products and Internet e-services. Wiley's best-selling brands and imprints include Jossey-Bass, For Dummies, Betty Crocker's, CIA, Bible, CliffsNotes, Frommer's, the Unofficial Guide, Visual, Weight Watchers, Ernst & Young, JK Lasser, and Webster's New World. Wiley has thousands of active titles in 39 languages and also owns the websites www.cliffsnotes.com, www.dummies.com, and www.frommers.com.
Founded in 1807, Wiley provides must-have content and services to customers worldwide. Its core businesses include scientific, technical and medical journals, encyclopedias, books and other online products and services, professional and consumer books and subscription services and education materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing and distribution centers in the United States, Canada, Europe, Asia and Australia. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com. 2002 Wiley. All rights reserved.
Wiley and the Wiley logo are trademarks or registered trademarks of Wiley in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners.
About MindLeaders
MindLeaders, headquartered in Columbus, Ohio, is one of the largest self-paced e-Learning vendors in the world providing a complete integrated suite of learning solutions encompassing over 1000 courses (IT, business and desktop skills training), instant mentoring, online reference, learning management and professional services. MindLeaders has a customer base of more than 1000 large organizations and over 500 reseller partners located throughout the world. MindLeaders provides e-Learning that works to companies such as A.G. Edwards, Freddie Mac, Perot Systems, and U.S. Steel. For more information, please visit www.MindLeaders.com.
MindLeaders and the MindLeaders logo are registered trademarks of MindLeaders in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners.
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