John Bailey & Associates to Serve as Public Relations Agency of Record For 2003 North American International Auto Show

TROY, Mich., Oct. 28 -- The North American International Auto Show (NAIAS) announced today that John Bailey & Associates, Inc. (JB&A) Public Relations will serve as the official agency of record for the NAIAS 2003. JB&A first served in this capacity during the 2002 show.

JB&A, headquartered in Troy, will provide public relations and media relations support to the more than 6,000 local, national and international media who cover the NAIAS.

"We are incredibly pleased to serve the NAIAS once again," said John Bailey, president of John Bailey & Associates. "The NAIAS is one of Detroit's most prestigious jewels, bringing an unprecedented amount of glitz, glamour and international acclaim to our region. It's an honor to be a part of the premier event in the auto industry especially since it's one of the largest annual media events in North America."

During the NAIAS 2002, exhibit space reached one million square feet. More than 6,000 media from around the globe attended during Press Days, in excess of 23,000 industry employees and supporters from 2,800 international and domestic companies attended Industry Preview Days and more than 700,000 people attended during Public Days.

The first official press day for NAIAS 2003 will be Sunday, Jan. 5. Two full press days will follow on Monday, Jan. 6 and Tuesday, Jan. 7. NAIAS Industry Preview Days will be held Wednesday, Jan. 8 and Thursday, Jan. 9. The Charity Preview fundraising gala will be held the evening of Friday, Jan. 10. The 2003 show will open to the public on Saturday, Jan. 11, and run through Monday, Jan. 20.

About the North American International Auto Show

Celebrating its 15th year as an international event, the North American International Auto Show is considered among the most prestigious auto shows in the world and is one of the largest media events in North America. This year, the show is expected to host more than 50 new vehicle introductions. The NAIAS is the only auto show in the United States to earn the distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS website can be accessed at www.naias.com .

About John Bailey & Associates

John Bailey & Associates is a Michigan-based public relations agency that supports a diverse mix of local, national and international companies in the automotive, telecommunications, retail, technology, healthcare and professional services industries. JB&A provides a variety of services including strategic planning, media relations, media interview training, crisis communications, reputation management and event planning. For more information, visit www.baileypr.com .