ARKONA and DealerPeak to Promote Integrated DMS and CRM Products

    SALT LAKE CITY--Oct. 22, 2002--ARKONA Inc. (OTC:ARKN), a growing force in dealer management solutions for the new and used car automobile industry and DealerPeak, a leader in Customer Relationship Management (CRM) for the automotive industry, today announced an agreement whereby the companies' two solutions will be integrated and sold to dealers.
    As part of the agreement, information from ARKONA's dealer management system will be exported on an ongoing basis to DealerPeak for use in its CRM solution. Dealers using both ARKONA and DealerPeak solutions are assured of complete data integration and on-demand reporting which will provide dealers a "real-time" 360-degree view of dealership operations.
    "The combination of ARKONA's full fledged DMS system and DealerPeak's robust Web-based sales solutions give dealers a uniquely complete solution. Dealers will now have the ability to implement one system to handle all of their software needs in an entirely ASP driven environment," commented Jock Schowalter, vice president product development, DealerPeak. "Finally dealers will have what they have been waiting for and we are very excited to work with ARKONA to deliver such a powerful solution."
    The combined solutions provide automotive dealers with complete factory communications, accounting, F&I, parts and service functionality along with comprehensive customer data and reporting capabilities. ARKONA and DealerPeak sales forces will encourage prospects and existing clients to implement the respective solutions.
    "We have closely inspected products from many CRM vendors and have found the DealerPeak solution to be the most fairly priced, feature-rich and technologically advanced," said Rich Holland, president, ARKONA. "DealerPeak has clearly done their homework in designing their CRM solution. Because of their forethought, the integration process will be fairly simple. Dealers will appreciate the straightforward user interface, powerful reporting features and increased revenues they'll experience using the DealerPeak and ARKONA combination."

    About DealerPeak

    DealerPeak began operations in 1996 and is a privately held company located in Portland, Ore. DealerPeak is a premier solution provider for automotive dealerships that seamlessly aggregates data to bring together the phone, the floor and the web into one easy to manage database that enhances sales and boosts customer satisfaction. DealerPeak provides proven Customer Relationship Management (CRM), Lead Management and Web site Personalization utilizing the Macromedia Cold Fusion Platform. For more information visit DealerPeak's Web site at www.dealerpeak.com.

    About ARKONA Inc.

    Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System leads the market in technologically superior solutions for automotive dealers that fully integrate back office systems with a retail Web presence. ARKONA is one of the first automotive industry Application Service Providers (ASP). For more information visit the ARKONA Web site at www.arkona.com.

    This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.