Peppers and Rogers Group Appoints Privacy Expert Dr. Larry Ponemon to Lead Strategy for Growing Privacy Practice
NORWALK, Conn.--Oct. 22, 2002--Privacy Standards Take Front Seat in Building Stakeholder Value
Managing customer information and dodging the land mines associated with privacy preferences, policy development, compliance, and regulatory requirements has become one of the most critical components in an organizations' ability to operate. It has also created a unique opportunity for strategy consulting firm, Peppers and Rogers Group, to appoint Lawrence A. Ponemon, Ph.D., Founder of the Ponemon Institute, as Partner and advisor for the firm's Privacy Practice.
Ponemon will maintain his role as Chairman of the Ponemon Institute, which is a "think tank" dedicated to advancing privacy and ethical information management practices for business and government. The subsequent synergy between the Ponemon Institute and Peppers and Rogers Group provides access to objective research, education and verification methods that will enable Peppers and Rogers Group to bring an unprecedented level of thought leadership to clients around the world.
Ponemon is a critically acclaimed author, lecturer, spokesman and pioneer in the development of privacy auditing, privacy risk management and the ethical information management process. He has extensive experience in establishing self- regulatory frameworks for managing privacy compliance in the United States and abroad, and has served as an appointed member of the Advisory Committee for Online Privacy for the United States Federal Trade Commission.
Previously, Ponemon was the CEO of the Privacy Council, and was the global managing partner for compliance risk management of PricewaterhouseCoopers (where he founded the privacy practice). For more than 20 years, he has consulted with leading global organizations on corporate governance, business ethics, privacy regulation, data protection, and ethical information management.
Peppers and Rogers Group has advocated sound privacy policies for businesses since the company's founding nearly ten years ago. The firm's over-riding strategy is grounded in the belief that the customer is the key stakeholder in a company's business, and that without the loyalty and trust of that customer, an organization's ability to operate is threatened. Protecting the customer's privacy is the surest way to gain and sustain such trust.
Ponemon will provide council for Peppers and Rogers Group's global privacy practice, which has become a highly valued element of client engagements. He will aid in the ongoing development of privacy and personalization-based client deliverables, such as ethical information management programs, privacy surveys and benchmarking projects, and will serve as resident expert on privacy compliance issues. Ponemon will also serve as editorial director for the firm's newest online publication, Inside1to1: Privacy, (www.1to1.com/privacy) launched in April 2002.
"The smartest companies, many of which are already practicing CRM, are recognizing the need to modify their activities to protect customer privacy," says Steve Skinner, President and CEO of Peppers and Rogers Group. "Moreover when companies position themselves and their brands as worthy of consumer trust, sound privacy policies can translate into revenue. Larry's vast knowledge and vision in the privacy arena is unsurpassed. His depth of expertise and strong character have earned him a stellar reputation among his peers. We are very pleased to have Larry on our team as our firm continues in an exciting growth cycle."
About Peppers and Rogers Group
Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group is a management consulting firm recognized as the world's leading authority on customer-based business strategy and understands how to balance the business of privacy with an organization's business model and objectives. The company is dedicated to helping enterprises identify differences within the customer base and to use that knowledge to gain a competitive advantage.
Recognized in 2001 by the World Technology Network as having played a significant role in developing the field of CRM, Don Peppers and Martha Rogers, Ph.D. are the co-authors of the revolutionary The One To One Future and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Serving clients such as the United States Postal Service (USPS) and members of the Premier Automotive Group (Jaguar Cars, Volvo, Lincoln Mercury, and Land Rover) Peppers and Rogers Group's consultants and editors bring a global perspective to the Privacy space. The firm is headquartered in Norwalk, Connecticut with a domestic and international network of 14 offices. For more information about Peppers and Rogers Group, visit www.1to1.com.
About Ponemon Institute
The Ponemon Institute is a "think tank" dedicated to advancing ethical information and privacy management practices in business and government. To achieve this objective, Ponemon Institute conducts independent research to promote best practice, to educate leaders from the private and public sectors and to verify the privacy and data protection practices of organization. The Institute is headquartered in Tucson, Arizona. For more information, visit www.ponemon.org.