Brann Named Direct Marketing Agency of Record for Saab Cars USA

    BALTIMORE--Oct. 21, 2002--Brann Worldwide's Baltimore office has been named the direct marketing agency of record for Saab Cars USA, the importer and distributor of Saab 9-3 and 9-5 automobiles and a subsidiary of Saab Automobile AB and General Motors.
    Brann's work for Saab will appear in the first quarter of 2003 in the form of direct mail and e-mail marketing launching Saab's all-new 9-3 Arc and Vector Sport Sedans. Brann will also handle media, data services, and strategic planning for Saab.
    "Brann's direct marketing approach gives us a way to more closely interact with potential Saab customers," said Al Fontova, manager of direct marketing for Saab Cars USA. "Brann brings to Saab a track record of creating strategies and direct marketing programs that drive sales and brand growth. Brann's expertise will be instrumental in helping Saab meet the goal of annual double-digit sales volume growth in the coming years."
    "We are very pleased to be working with Saab on an innovative direct marketing program," said Paul Walczyk, executive vice president and general manager of Brann Baltimore. "The direct marketing work created by Brann will be a key component in the successful introduction of several new vehicle models, and the expansion of Saab's presence in the U.S.--already Saab's largest market."
    Saab chose Brann from among seven competing national advertising agencies submitting bids for the direct marketing component of the account.

    About Saab Cars USA

    Saab Cars USA, Inc., a wholly owned subsidiary of Saab Automobile AB, is the importer and distributor of Saab 9-3 and 9-5 automobiles and is headquartered in Norcross, GA, near Atlanta. Saab Automobile AB, owned by General Motors, is active in more than 50 countries worldwide.

    About Brann

    Brann Worldwide is part of Arnold Worldwide Partners, a division of Havas Advertising , the world's fifth largest communications group. Headquartered in Wilton, Conn., Brann is a top 10 direct marketing firm with 15 operations located throughout North America and Europe. Brann provides fully integrated marketing communications services in each of its offices. Brann works with over 200 blue-chip clients in 20 major business categories, including such global and national marketers as Citigroup, Pizza Hut, Rent-a-Center, VISA, Tesco, British Gas, Automobile Association, Fleet, Sears, Royal Mail, CIBC, Microsoft, E*TRADE and Barclays Bank. The Baltimore office of Brann Worldwide is a full-service advertising, direct marketing, and multimedia agency servicing a client base that includes Bank One, The Bermuda Department of Tourism, Marriott Senior Living, Genealogy.com, Outback Steakhouse Inc., and the United Way of Central Maryland. Brann's Baltimore office is one of the Mid-Atlantic region's largest communications firms in total billings and number of employees. To learn more about Brann visit www.brann.com.