Another Profitable Quarter for MyCarPage.com; New Product, New Direction Continue Success of E-Mail Marketing Firm

    SANTA MONICA, Calif.--Oct. 15, 2002--Another quarter, another positive ledger sheet for MyCarPage.com.
    "We're profitable year-to-date and we expect the fourth quarter to produce more of the same," said C. Bryce Benjamin, CEO of e-mail marketing company MyCarPage.com, which debuted in August 1999. "Despite the difficult economic environment, 2002 is shaping up to be MyCarPage.com's first full fiscal year in the black."
    Benjamin supplied several reasons for the company's continued success, including "our great partners and customers, our basic business model, a new product offering and an emphasis on making e-mail marketing for auto dealers as simple and effective as possible.
    "We've weathered the dot-com storm by sticking to our original business plan," added Benjamin, "which is to provide dealers with the best tools designed to drive immediate traffic into the showroom, stimulate business and increase repeat referrals."
    Benjamin cited e-Match, the newest e-mail marketing product from MyCarPage.com, as an example. "e-Match locates many of a dealer's existing customer e-mail addresses by immediately accessing opt-in permission-based e-mail databases representing millions of households," Benjamin said. "This is a risk-free proposition because dealers only pay for the deliverable e-mail addresses we find."
    The new e-Match service underlines MyCarPage.com's shift from providing dealers with "Do-It-Yourself" tools to "Do-It-For-Me" marketing. This allows dealers to focus on what they do best, i.e., greet, qualify and close dealership traffic.
    "e-Match solves a significant problem dealers face, which is trying to collect customer e-mail addresses," said Benjamin. "Each customer's e-mail address in our hands generates between $75 to $150-plus in incremental gross profit for our dealers on a recurring basis from high sales retention, greater referrals and increased service frequency."
    Benjamin said MyCarPage.com's e-mail marketing strategy for dealers is paying off. "We found that to be successful, we need to provide the tools and expertise, as well as talk with our dealers to determine their goals and problems. We learned dealers want a complete turnkey solution that produces desired results. Dealers want us to design and execute the right e-mail promotions to solve their specific problems."
    Interval Inc. (dba MyCarPage.com), based in Santa Monica, Calif., specializes in creating results-oriented, customized e-mail marketing campaigns and tools that generate immediate showroom traffic, increase service revenue and parts sales, and improve customer satisfaction, retention and referrals. MyCarPage.com and its services, MyCarPage(TM), Prospector(TM), Customer Value Matrix(TM), Up-Link(TM) and e-Match(TM), combine to assist dealerships with building long-term relationships with current and potential customers.