Mazda North American Operations Teams Up with ADP Dealer Services to Implement Retail Systems Strategy

    CHICAGO--Oct. 8, 2002--The Dealer Services Group of Automatic Data Processing, Inc. is pleased to announce they have been selected by Mazda North American Operations (MNAO) of Irvine, California, to assist in implementing the MNAO "Dealer Systems Strategy - 2003" initiative.
    "We believe that DSS - 2003 will position our dealers to meet new technology challenges in automotive retailing while potentially reducing costs. A partner like ADP can help Mazda dealers achieve these goals" said Jim DiMarzio, Chief Information Officer and Director of Information Technology for Mazda North American Operations. "Mazda recognizes ADP as an experienced provider of networking solutions to the automotive retail market and welcomes their assistance in this program."
    Formally launched last month, this strategic program developed by MNAO in cooperation with U.S. Mazda dealers will drive business as well as support growing consumer e-business needs. The implementation of the dealer systems infrastructure is designed to save dealers money and progress toward a technology-rich environment. This new technology initiative provides Mazda dealers with control over their own computing environments, enabling them to leverage the Internet and e-business opportunities, and standardize computing environments to meet automotive industry standards.
    "Mazda's Dealer Systems Strategy - 2003 will greatly enhance dealer to factory communications and allow dealers to improve utilization of their current systems and equipment at lower costs," said Ron Possehl, ADP(R) Director of Manufacturing Consulting and Solutions. "In addition to network design, ADP will provide comprehensive site surveys, implementation, and networking support. This program will include Get Wired(TM), the industry's most powerful internet security solution with Cisco's PIX firewall."
    "We are happy to be part of this major strategic initiative at Mazda," commented Mike Sailor, ADP Vice President of Manufacturing Consulting and Solutions. "The approach Mazda is taking should significantly contribute to reducing dealer communication costs. Our goal is to help Mazda dealers leverage proven technology to maximize their profits and enhance overall dealership operations."

    About Mazda North American Operations

    Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States and Canada. Headquartered in Irvine, California, MNAO has more than 700 dealerships in the U.S. For more information, visit www.mazdausa.com.

    About ADP Dealer Services

    ADP Dealer Services provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services is the third largest business unit of ADP. ADP, with $7 billion in revenues and 500,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services is available via the Internet at www.dealersuite.com.