TMX `Drives' Digital Direct Marketing Solutions for Major Auto Manufacturers; Clients Include Acura, Jaguar, Saab and Toyota

CONSHOHOCKEN, Pa., Oct. 8 -- TMX(TM), the leading provider of full service digital direct marketing solutions, today announced its continued market penetration into the Automotive Industry. Through agencies of record including Genex, Saatchi & Saatchi, Global Beach, and Digitas, major auto manufacturers like Acura, Jaguar, Saab and Toyota have utilized TMX advertising services and media technologies to launch new car models, extend the auto maker's brand, retain new customers, introduce car promotions to dealerships, and drive traffic to the manufacturers' websites.

An August 2002 report from Nielsen-Netratings indicates that car manufacturers' rich media ads accounted for 37.4 percent of their overall interactive ad impressions during the second quarter.

They are by far the heaviest users of rich media technologies, almost 10 times more when compared to the 3.9 percent average across all industries.

"Considering that consumers spend close to 18 percent of every dollar on cars, and so much research for making the car-buying decision is done online, it makes sense that car manufacturers have taken the lead in utilizing digital marketing strategies," said Blair Lyon, CEO and president of TMX. "Some of our automotive clients have made the online experience as real as possible by providing an easy, friendly, unobtrusive way of virtually building and testing the car with 3D editing capabilities for size, color, angle, accessories, wheel type and other features."