X-Rite Color Solutions Signed as Primary Color Measurement and Control System Supplier for Industry Leader

    GRANDVILLE, Mich.--Oct. 8, 2002--X-Rite, Incorporated , a leading global provider of technology solutions measuring color, light and shape, today announced an extensive supply agreement with Hallmark Cards, Inc., the world's leading creator and marketer of greeting cards and personal expression products. Hallmark has standardized X-Rite color solutions at its printing sites around the world to ensure color integrity and consistency of printed products bearing the exclusive Hallmark brand.
    "X-Rite values its long-standing relationships with leaders in the graphic arts industry like Hallmark Cards," says Michael C. Ferrara, X-Rite's President and COO. "We are pleased to be a part of making Hallmark successful on a global scale with X-Rite's color measurement solutions and services."
    Hallmark Cards incorporates X-Rite color measurement and control products into their quality control and production process, including X-Rite's 500 Series line of spectrodensitometers, ATS scanning systems and other X-RiteColor(R) color measurement and control solutions. X-Rite supports Hallmark's system-wide color control implementation with a variety of training and support services.
    To learn more about X-Rite's line of color measurement solutions, visit X-Rite's Web site at www.x-rite.com or call 616-534-7663.

    About X-Rite

    X-Rite, Incorporated is a world leader in producing precision measurement devices, systems and processes that enhance the measurement of color, light and shape. Many large, multi-national firms use X-Rite's products and services for a variety of applications in areas as diverse as digital imaging, printing, coatings, biodiagnostics, telecom and electronics. Sales and service offices throughout Europe, Asia and the Americas support the Company's North American and European manufacturing, research & development facilities.
    For more information, contact X-Rite, Incorporated, 3100 44th Street, S.W., Grandville, Mich., 49418, USA; Telephone (616) 534-7663; Fax (616) 534-9215; Web site: www.xrite.com
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