Plagiarism Is The Most Demonstrative Form Of Flattery :AutoTrader.com Launches 'Browse By Body Style'

ATLANTA, Oct. 4, 2002 -- AutoTrader.com, the number one automotive classifieds site on the planet, announced today its ongoing commitment to one- stop car shopping by launching "Browse by Body Style." This latest addition to the new car research area caters to shoppers who are still deciding what type of vehicle suits their needs and who may not be familiar with all the makes and models available.

"This feature is for car shoppers who don't know exactly what they're looking for -- but who know what they like when they see it," said Clark Wood, vice president of marketing for AutoTrader.com. "It's a unique new way for consumers -- especially those less auto-savvy -- to find their ideal cars."

Users begin by choosing a body type (sedan, SUV, etc.), year, price range and ZIP code. A results page features thumbnail photos of matching vehicles with high-level vehicle information. "Browse by Body Style" shoppers can continue to filter results using parameters such as number of doors, drive type and engine, or they can compare up to three models side-by-side. Detailed model information is just a click away -- clicking on a car photo opens a trim level page where shoppers can see specific features included in each trim package and then proceed to the model info page for the vehicle of their choice.