Show Project Vehicles Will be the Ultimate Eye-Candy at 2002 SEMA Show

Custom Trucks, Monster Hemis, Electric Concepts and Magnificent 
Minis Carve New Industry Niches

DIAMOND BAR, Calif. (Oct. 3, 2002) - The hundreds of enticing 
Project Show Vehicles, with their dazzling cosmetic improvements, 
tire-smoking performance enhancements, and ear-pounding sound, are 
truly the divas and megastars of the 2002 SEMA Show at the Las Vegas 
Convention Center this November 5-8. Project Show Vehicles are cars 
and trucks transformed by SEMA Show exhibitors into delightful, 
imagination-stretching one-of-a-kind vehicles which have dynamic 
designs and are equipped with cutting-edge technologies.

"Automotive manufacturers use the SEMA Show as a springboard to 
launch their latest concept vehicles and as a testpad to gauge 
industry and consumer reaction to new styles," says Peter 
MacGillivray, vice president of sales and marketing for SEMA, the 
Specialty Equipment Market Association. "This year, Chrysler Group, 
the vehicle manufacturer of the SEMA Show, will continue the 
tradition. It will introduce two exciting truck models and an 
electric car that will spark everyone's imagination."

The Dodge Ram 3500 Cannonball Express is a brute, designed for 
drivers whose passion is ignited by the wide-open road. The 
Cannonball Express is based on the all-new 2003 Dodge Ram 1-ton 
Dually 4x4. A hot rod off-roader, it is equipped with the high 
output Cummins Turbo Diesel and pulls up the pavement with 650 lb ft 
of torque and 350 horsepower.

Chrysler Group will also revive the glory days of the Dodge 
Rebellion and the fabled Hemi, when it displays the Kenne Bell 
Supercharged Hemi Ram with its massive Blowzilla 2.2-liter twin-
screw supercharger and intercooler, 16 plug aluminum heads, and 
Optimizer II electronic engine management system. With 500 
horsepower, the Dodge Hemi Ram turns up the tempo on sport trucks.

Another concept - the Voila!Kart - is based on the environmentally 
friendly DaimlerChrysler GEM Car and inspired by the amazing Ala 
Kart, designed by George Barris, the King of Customizers. It 
promises to 'zap' attendees with the same radical design cues that 
made the original famous; however, this one stands alone as the 
first full custom Neighborhood Electric Vehicle.

More than 300 Show Project Vehicles will be exhibited in the SEMA 
Show's feature vehicle areas. In addition, SEMA expects as many as 
1,000 additional accessorized and customized cars and trucks to be 
on display at its eye-candy-filled venue, for a total of some 1,300 
imaginative vehicles. The world's largest custom Concours will be 
led by vehicles such as the DAZZ Motorsport Mini with its Racing 
Hart CR 19-inch wheels, Suspension Technique coil-over system, 
custom stainless steel exhaust and Alpine audio system.

A complete list of exhibitors, seminars, and other SEMA Show 
activities is available at www.semashow.com. Show hours are 9 a.m. 
to 5 p.m. Tuesday through Thursday, and 9 a.m. to 4 p.m. Friday.

This year's SEMA Show is organized into ten sections for the 
convenience of buyers. The sections are named: International Tire 
Expo; Mobile Electronics & Technology; Racing and Performance; 
Restoration Marketplace; Restyling & Accessories Center; Street Rod 
Alley; Trucks, SUVs, Truck Caps & Accessories; Wheels and 
Performance Tires; (the all new) Performance Marine Pavilion; and 
General. Icons for each of the sections will help direct buyers and 
exhibiting personnel through the Show.