Ford Motor Company Reports September U.S. Sales
Lincoln, Jaguar, Land Rover, and Volvo All Post Higher Sales; Ford's Explorer and Focus Set September Sales Records"We are encouraged by the company's improving market share trend," said Jim O'Connor, Ford group vice president, North America Marketing, Sales and Service. "This provides tangible evidence that we are starting to get some traction from our Revitalization Plan."
Overall, U.S. customers purchased or leased 280,319 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in September, down five percent compared with the same period a year ago.
Lincoln sales were 38 percent higher than a year ago. Sales for the redesigned 2003 model Lincoln Town Car were up 26%, sales for the all-new Lincoln Navigator were up 27%, and sales for the Lincoln LS were 68% higher than a year ago. The all-new mid-size Lincoln Aviator SUV and redesigned Lincoln LS will debut this fall and winter, respectively.
Jaguar dealers reported September sales of 4,222, up 40 percent compared with a year ago. September was the 14th month in a row of record sales at Jaguar. Sales for the new Jaguar S-TYPE were 57% higher than a year ago and sales for the Jaguar X-TYPE increased 76%. The new XK sports coupe debuts today (October 1) and the all-new XJ sedan was unveiled last week at the Paris Motor Show.
Land Rover dealers reported September sales of 3,569, up 75 percent. September was the 11th month in a row of record sales at Land Rover. Sales for the all-new Range Rover increased 83% and the redesigned Discovery Series is now available at Land Rover dealers.
Jaguar and Land Rover each toppled their previous full-year sales records with three months to go in the calendar year. Jaguar's September year-to-date sales were 48,006, up 61 percent compared with the same period a year ago. The previous full-year sales record for Jaguar was 44,532 (set in 2001). Land Rover's September year-to-date sales were 30,060, up 65 percent compared with a year ago. The previous full-year sales record for Land Rover was 29,380 (set in 1999).
Volvo's September sales were 8,332, up eight percent compared with a year ago. The all-new Volvo XC 90 sport utility vehicle debuts in November.
Ford dealers delivered 42,381 Ford Explorers to U.S. customers in September -- a new industry sport utility vehicle record for the month. Explorer set the previous record (41,299) in 1998. Explorer sales were 33 percent higher than a year ago.
Ford Focus also set a new September record as sales climbed seven percent to 25,249. The previous record (24,755) was set in 1999.
"The Focus has been among the best selling cars in America since it was introduced in 1999," said O'Connor. "We want to take Focus to the next level by offering small car buyers the most choices and the best driving car in its class." The 2003 model Focus also provides customers a no-charge 5- year/100,000 mile extended service plan. The Focus is available in a four- door sedan and station wagon and three-door and five-door hatchbacks. In addition, Ford's Special Vehicle Team has developed SVT models for each of the hatchbacks.
Explorer and Focus helped Ford, America's best selling brand of cars and trucks, to post September sales of 232,674, down six percent from a year ago.
Mercury's September sales were 18,554, down 25 percent from a year ago. Lower sales to fleet customers accounted for most of the decline. Sales for the Mercury Mountaineer were 62 percent higher than a year ago.
FORD MOTOR COMPANY SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
Sales By Brand
Ford 232,674 248,331 -6.3 2,288,469 2,459,105 -6.9
Mercury 18,554 24,689 -24.8 205,841 232,539 -11.5
Lincoln 12,968 9,418 37.7 114,312 121,428 -5.9
Jaguar 4,222 3,020 39.8 48,006 29,844 60.9
Volvo 8,332 7,714 8.0 83,048 96,869 -14.3
Land Rover 3,569 2,043 74.7 30,060 18,272 64.5
Total Ford
Motor Company 280,319 295,215 -5.0 2,769,736 2,958,057 -6.4
Memo: Cars and
Trucks
Cars 98,353 109,142 -9.9 1,036,344 1,141,518 -9.2
Trucks 181,966 186,073 -2.2 1,733,392 1,816,539 -4.6
Total Ford
Motor Company 280,319 295,215 -5.0 2,769,736 2,958,057 -6.4
Information Only
(Not Included
Above)
TH!NK Neighbor 1,194 0 NA 3,408 0 NA
Memo: Selling Days 24 24 230 230
FORD BRAND SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
Crown Victoria 5,517 5,779 -4.5 63,546 76,253 -16.7
Taurus 19,311 22,303 -13.4 247,015 275,082 -10.2
Focus 25,249 23,661 6.7 189,285 200,615 -5.6
Thunderbird 1,378 340 305.3 15,513 583 NA
Mustang 11,184 13,919 -19.6 111,837 126,161 -11.4
Escort 2,155 7,166 -69.9 45,120 69,894 -35.4
Total Ford Cars 64,794 73,168 -11.4 672,316 748,588 -10.2
Escape 10,282 12,961 -20.7 105,766 115,565 -8.5
Explorer 42,381 31,890 32.9 328,036 303,455 8.1
Expedition 11,238 11,036 1.8 112,858 133,963 -15.8
Excursion 2,539 2,280 11.4 22,904 25,854 -11.4
Econoline/Club Wagon 12,604 10,086 25.0 126,002 121,520 3.7
Windstar 9,629 12,330 -21.9 113,755 134,431 -15.4
Ranger 16,416 19,306 -15.0 181,289 217,670 -16.7
F-Series 62,224 74,787 -16.8 620,197 650,856 -4.7
Heavy Trucks 567 487 16.4 5,346 7,203 -25.8
Total Ford Trucks 167,880 175,163 -4.2 1,616,153 1,710,517 -5.5
Total Ford Brand 232,674 248,331 -6.3 2,288,469 2,459,105 -6.9
LINCOLN AND MERCURY BRAND SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
Grand Marquis 5,604 7,016 -20.1 59,875 84,016 -28.7
Sable 5,436 10,853 -49.9 83,702 79,554 5.2
Cougar 1,857 2,385 -22.1 14,806 22,379 -33.8
Total Mercury Cars 12,897 20,254 -36.3 158,383 185,949 -14.8
Town Car 4,859 3,860 25.9 46,574 51,407 -9.4
Continental 1,315 1,198 9.8 13,375 15,198 -12.0
LS 3,547 2,112 67.9 30,325 31,003 -2.2
Total Lincoln Cars 9,721 7,170 35.6 90,274 97,608 -7.5
Total Mercury
and Lincoln Cars 22,618 27,424 -17.5 248,657 283,557 -12.3
Villager 1,014 1,575 -35.6 13,020 14,615 -10.9
Mountaineer 4,643 2,860 62.3 34,438 31,975 7.7
Total Mercury Trucks 5,657 4,435 27.6 47,458 46,590 1.9
Blackwood 384 NA NA 2,192 NA NA
Navigator 2,863 2,248 27.4 21,846 23,820 -8.3
Total Lincoln Trucks 3,247 2,248 44.4 24,038 23,820 0.9
Total Mercury
and Lincoln Trucks 8,904 6,683 33.2 71,496 70,410 1.5
Total Mercury
and Lincoln Vehicles 31,522 34,107 -7.6 320,153 353,967 -9.6
Total Lincoln Brand 12,968 9,418 37.7 114,312 121,428 -5.9
Total Mercury Brand 18,554 24,689 -24.8 205,841 232,539 -11.5
JAGUAR BRAND SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
XJ 582 722 -19.4 6,521 7,832 -16.7
S-TYPE 1,234 785 57.2 11,798 15,404 -23.4
X-TYPE 2,046 1,162 76.1 26,696 2,487 973.4
XK 360 351 2.6 2,991 4,121 -27.4
Total Jaguar 4,222 3,020 39.8 48,006 29,844 60.9
VOLVO BRAND SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
S40 1,201 1,012 18.7 12,090 18,400 -34.3
V40 262 117 123.9 2,123 2,678 -20.7
S60 2,798 2,091 33.8 30,619 26,917 13.8
S70 0 6 -100.0 0 226 -100.0
V70 1,060 777 36.4 7,893 11,841 -33.3
V70 XC 1,613 2,184 -26.1 15,683 17,340 -9.6
C70 327 176 85.8 2,987 3,657 -18.3
S80 1,071 1,351 -20.7 11,653 15,810 -26.3
Total Volvo 8,332 7,714 8.0 83,048 96,869 -14.3
LAND ROVER BRAND SEPTEMBER 2002 U.S. SALES
September Month % September CYTD %
2002 2001 Change 2002 2001 Change
Range Rover 616 337 82.8 5,757 3,597 60.1
Discovery Series II 1,592 1,706 -6.7 12,872 14,675 -12.3
Freelander 1,361 NA NA 11,431 NA NA
Total Land Rover 3,569 2,043 74.7 30,060 18,272 64.5